Aleks Nikitina — January 21, 2019 — January 21, 2019 From the birth of the search engine through 2016, advertisers worked hard to make their SEM ad messages concise enough to fit into the strict character limits of a standard text ad. Every ad had 25 characters in a headline and 35 characters in each … Continue reading SERP, SEM, ETA, RSA: The Acronym-Filled Journey of Search Advertising
Search: And It’s A Wrap For 2018 by Laurie Sullivan , Staff Writer @lauriesullivan, December 31, 2018 Goodbye 2018. There was no shortage of headlines this year. Google AdWords rebranded to Google Ads and changed Android licensing terms in Europe that affect search. Bing pushed ahead. Sexual misconduct came to the forefront, and Google denied building a … Continue reading Search: And It’s A Wrap For 2018
Holiday Calendar For Targeting Search Campaigns by Laurie Sullivan , Staff Writer @lauriesullivan, (October 17, 2018) Halloween may not be the biggest holiday of the year in terms of sales, but search marketers might want to know that in 2017 Google searches for “Black Friday” saw the highest growth spike immediately following October 31, and the … Continue reading Holiday Calendar For Targeting Search Campaigns
DOJ To Bring Criminal Price-Fixing Case Centered On Search Algorithms by Wendy Davis , Staff Writer @wendyndavis, October 4, 2018 The Department of Justice is bringing a “first of its kind” criminal antitrust prosecution involving companies that may have gamed online search algorithms in order to fix prices. That’s according to DOJ antitrust chief Makan Delrahim, … Continue reading DOJ To Bring Criminal Price-Fixing Case Centered On Search Algorithms
Google And Wix Work To Index Sites In Search Within 30 Seconds by Laurie Sullivan , Staff Writer @lauriesullivan, May 30, 2018 Referral traffic from Google search is up, primarily due to increased traffic from an increase in mobile use by consumers and from companies optimizing their sites using Accelerated Mobile Pages (AMP). Most people see content … Continue reading Google And Wix Work To Index Sites In Search Within 30 Seconds
Vertical search engines, mobile and voice trends seem to be reshaping the search landscape, says contributor Jim Yu. Create a cohesive content strategy across a number of verticals and increase the touch points you have with consumers. Jim Yu on May 29, 2018 Whether spoken, typed or tapped, search queries are the medium through … Continue reading Search is more than Google: Mastering vertical search optimization
Amber Kemmis — February 21, 2018 — February 21, 2018 real-napster / Pixabay For a long time, digital marketers summed up the properties of direct and organic traffic pretty similarly and simply. To most, organic traffic consists of visits from search engines, while direct traffic is made up of visits from people entering your company … Continue reading The Difference Between Direct and Organic Search Traffic Sources
The Best Advice For Search Professionals by Christi Olson , Op-Ed Contributor, (January 10, 2018) I always love the start of a new year because of the fresh beginning it brings. It gives us a chance to reflect on what worked and what didn’t work and begin anew. Here are the three resolutions I think … Continue reading The Best Advice For Search Professionals
Bobby Kittredge — August 1, 2017 — August 1, 2017 Everybody wants their piece of the pie. That mantra holds up whether we’re talking about dessert or the AdWords auction. When it comes to the AdWords version of this proverb, the “pie” is the total amount of search queries where an advertiser wants to show … Continue reading How to Get Your Piece of the Search Impression Share Pie
Bill Reynolds — July 25, 2017 — July 25, 2017 377053 / Pixabay We typically only search one way in Google, but there are more ways to search. In fact, Google has many built in search tricks that can save you time and effort. Here are a few of our favorites. Search within a specific … Continue reading Google Search Tricks
