Thanks to AI and intent data, marketers have the opportunity to align with their sales teams better than ever before. Columnist Peter Isaacson outlines the steps marketers can take to get there. Peter Isaacson on January 19, 2018 One of the best things about my job is that I sit right near our … Continue reading Aligning with sales: Stop saying and start doing in 2018
Daniel Davidson — January 17, 2018 Follow @bydanray — January 17, 2018 josemiguels / Pixabay “If in doubt, do it like Amazon. They test everything so they know what they’re doing.” Have you heard this one before? Have you said it? Have you believed it? It sure sounds like good common sense. Too bad it’s … Continue reading If Amazon Is Doing It, I Should Be Doing It Too, Right?
If you haven’t yet started, it’s time to set your 2018 marketing goals. Columnist Joe Hyland explains why it’s critical to include your sales team in the process. Joe Hyland on January 5, 2018 Ah, the new year… there’s nothing like having a fresh start to inspire ambitious marketing plans, promises to run … Continue reading Need a New Year’s resolution? Ask your sales team
Ingrid Catlin — October 30, 2017 Follow @blueingy — October 30, 2017 3dman_eu / Pixabay Organizations that go to market via indirect channels tend to understand the value in having a channel incentive program to motivate sales representatives, partners, or dealers. If your organization does not yet have such a program in place but is … Continue reading Ensuring the Success of Your Channel Incentive Program
Mike Macioci — October 27, 2017 Follow @mikemacioci— October 27, 2017 Through out my professional life I learned that by asking questions(especially the right ones) one can learn a lot. This article series focuses on interesting people within my network. This segment is about Joe Gaspard who transitioned from a military career to become a … Continue reading What Can Sales Professionals Learn From a Screaming Eagle?
By Aleh Barysevich August 9th, 2017 What if I told you that one big idea can supply the topics of all your marketing content for the next few months and that you don’t need to break the bank every time you need content created? I know it sounds like a pipe dream. After all, the … Continue reading Repurposing 101: How To Turn One Idea Into Multiple Pieces Of Content
Jody Glidden — July 5, 2017 — July 5, 2017 Lauren Clemmer, executive director of the Association for Accounting Marketing, has been immersed in accounting marketing and business development for more than a decade, and was recently named one of the most powerful women in accounting. For the past two years, she has worked with … Continue reading Gives 5 Trends That Should be on the Radar of Every Firm From Lauren Clemmer
Graham Jones — June 23, 2017 Follow @grahamjones — June 23, 2017 Business leaders are busy people. All those individuals in the “C-Suite” have plenty to do. So you would imagine that in order to provide them with insights to help them improve their aspect of business they would want something “snappy”. You’d expect them … Continue reading Forget Video or Blogging If You Want to Reach Business Leaders
Heather R. Morgan — June 15, 2017 Follow @HeatherReyhan— June 15, 2017 geralt / Pixabay The goal of a sales email is to start a conversation. You want to pique enough interest, and show enough value, that you get the reader to hit “reply.” But when you sit down to write a cold email, more … Continue reading Why You Should Take the Politeness Out of Your Sales Emails
Kim Bastian — May 19, 2017 Follow @kimsbastian— May 19, 2017 Finding and keeping top revenue generators is a key challenge that even Best-in-Class companies face. Great leaders understand that their organization is only as strong as its people. To support revenue growth and achieve organizational goals, industry leaders are adopting a relentless focus on … Continue reading Top Industry Trends Driving Sales Talent Strategies
