Category Archives: Referral Sales

How to Get More Referrals in Your Business

Choncé Maddox — January 24, 2020 We all know how important sales and marketing is when it comes to growing your business. However, aggressively chasing after new clients and customers can get exhausting after a while. It feels nice to get some referral business every now and then. To that note, you may not realize … Continue reading How to Get More Referrals in Your Business →

What Is A Referral Link And Do I Really Need One?

Referral Sales

Megan Mosley — July 12, 2018 Follow @ReferralRock — July 12, 2018 A referral link is assigned to a customer after they are invited and signed up for a referral program. It’s made to be unique for each individual and it is also ties into the tracking of a visitors arrival to a web page. … Continue reading What Is A Referral Link And Do I Really Need One? →

Referral Strategy: Create An Onboarding Process for Your Referral Sources

Referral Sales

Jessica Edmondson — February 1, 2018 Follow @jessicaedmon — February 1, 2018 After identifying your referral sources, developing a recruitment strategy, creating a sales enablement plan, developing a plan to enable referral sources, and constructing a referral incentive strategy, you can start to fashion a referral strategy that enables you to create an effective onboarding … Continue reading Referral Strategy: Create An Onboarding Process for Your Referral Sources →

8 Questions to Ask When Evaluating Referral Software

Referral Sales

Jeff Epstein — May 19, 2017 — May 19, 2017 If you’re shopping for referral software and are a bit lost on how to vet a vendor, you’re in luck, we’re here to help! Adding a new technology to your current marketing stack can be an overwhelming process, even for a seasoned marketer. With the … Continue reading 8 Questions to Ask When Evaluating Referral Software →

Guiding Your Employee Referral Program with Data

Referral Sales

by Suzanna ColbergAugust 23, 2016 When it comes to sourcing quality talent, employee referrals have been shown to outpace just about every other recruiting source. In fact, 46% of candidates referred to a company through an employee referral program end up staying at least a year with the company, compared to just 33% from job … Continue reading Guiding Your Employee Referral Program with Data →

How Referral Partner Programs Outperform Resellers

Referral Sales

by Josh Swenson July 10, 2016July 10, 2016 Turn the promise of partnerships into reality. The success of partner programs in B2B companies is highly variable. Many companies try various approaches, but what starts as a promising opportunity, often ends in unmet expectations from both companies in the partnership. After all, the idea of extending … Continue reading How Referral Partner Programs Outperform Resellers →

12 Surefire Ways to Hyper-Personalize Referral

Referral Sales

by Jen Gray July 6, 2016July 6, 2016 Every football fan remembers the over-the-top onslaught of commercials from DraftKings and FanDuel during the 2015 NFL season. With every break in the game, someone would pop up on the screen telling fans they could easily make money every week betting on fantasy sports. People quickly got … Continue reading 12 Surefire Ways to Hyper-Personalize Referral →

Psychology of Referral: What Motivates Customers to Refer a Friend?

Referral Sales

by Andy Cockburn June 18, 2016 Follow @mentionmeshareJune 18, 2016 In the first of this three-part series on the psychology of referral, we’ll look at the concepts of social capital and social risk. The secret behind every successful referral is instilling a greater sense of one over the other in the mind of your customer. … Continue reading Psychology of Referral: What Motivates Customers to Refer a Friend? →

How Widgets Limit Your Referral Program’s Functionality

Referral Sales

by Josh Swenson April 4, 2016April 4, 2016 Are referral widgets just a vanity application? Referral widgets have become a widely adopted approach for businesses so you may feel like this is the best path to launching your referral program. But unless you’re an ecommerce company concerned with only tracking a single transaction and not … Continue reading How Widgets Limit Your Referral Program’s Functionality →