Jessica Edmondson — November 22, 2016 Follow @ContentMktg2— November 22, 2016 A spoon full of sugar to make the medicine go down. This line from Mary Poppins can be applied to many areas in life, but what about keeping your business tax compliant? If you are like many companies looking to drive organic growth by … Continue reading Keep Your Referral Program Tax Compliant Painlessly with A Spoon Full of Sugar
Sheeva Hoskins — November 19, 2016 — November 19, 2016 When marketers think about how to win at eCommerce, the first name that comes to mind is Amazon. 44% of consumers turn to Amazon first when they’re looking to make a purchase online, versus a meager 21% who check retailers’ websites first. On Amazon, people … Continue reading Why Reviews and Referrals Work Together
by Jessica Edmondson Follow @ContentMktg2October 22, 2016 Herman Melville’s mishaps and how to avoid them with referral marketing Recently, Christopher Ross, Research Director at Gartner, published a very interesting article entitled, Moby Dick Marketing, on the Gartner blog. As the title suggests, it referenced Melville’s novel Moby Dick, and explained that while this novel is … Continue reading Capture Your Customer Acquisition ‘White Whale’ with Referral Marketing
by Jessica Edmondson Follow @ContentMktg2October 4, 2016 What marketing channel are SMBs using to initiate growth? Of the 390,000 business services companies in the United States, the fifty largest have under 25% of sector revenue. But this isn’t surprising. The SMB business services sector is inhabited by diverse industries including telecommunications, security, fintech and SaaS. … Continue reading How Referral Marketing Helps SMB Business Services Claim More Sector Revenue
by Jen GrayAugust 21, 2016 Some brands treat their referral program like a Wild West bounty—as if they can just put up a sign reading, “Wanted: New Customers,” offer a reward, and let someone else bring in the new business. But referral isn’t about sitting back and letting someone else handle customer acquisition. Yes, your … Continue reading Referral Program Optimization: 5 Reasons to Track User Profiles like a Bloodhound
by Angela Southall Follow @mentionmeshareAugust 10, 2016 Are you a parent? Have you planned your summer holiday family days out and activities? How did you discover and choose the best places to go with your kids? Most parents will immediately recognize the challenge that is finding, choosing and booking activities for their families. Advertising plays … Continue reading Mum’s the Word for Referral Marketing to Families
August 4, 2016 According to a recent survey conducted online by Harris Poll on behalf of Ambassador, 82% of Americans say they seek recommendations from friends and family when considering a purchase. The majority of brands, whether B2B or consumer companies, have an audience of prospective customers seeking information from your existing clientele. Good marketers … Continue reading 4 Referral Marketing Tips That Will Make You A Better Marketer
by Imani Mixon July 28, 2016 Follow @ImaniMixonJuly 28, 2016 Imagine that a customer has just discovered your brand. They think that your company is on to something amazing. They know exactly which friends, family members and colleagues would benefit from this information. They reach for the nearest electronic device, but first they have to … Continue reading Epic Referral Email Examples
by Jen Gray July 12, 2016July 12, 2016 Retailers need referral marketing now more than ever if they want to compete in e-commerce. The reason is that one company is completely dominating the space. In 2015, Amazon had $ 79.3 billion in total e-commerce sales. The next closest competitor, Walmart, had just $ 13.5 billion. … Continue reading 5 Tips to Win with Referral Marketing in Retail
