Trisha Winter — July 19, 2017 Follow @Trishawinter — July 19, 2017 The next step in building your referral partner channel is to ensure that you are enabling referral partners with all of the information and capabilities they need to be successful. Right after registering, the referral partner should be sent to a personal referral … Continue reading Building a Referral Partner Channel: Step 3 – How to Enable Referral Partners
Trisha Winter — June 29, 2017 Follow @Trishawinter — June 29, 2017 geralt / Pixabay Once you’ve identified potential referral partners, it’s time to get their attention and convince them of the value of becoming a referral partner for your business. So why should they partner with you, anyway? Here are some value props to … Continue reading Building a Referral Partner Channel: How to Engage and Recruit Partners
Amity Kapadia — June 12, 2017 Follow @amitykapadia— June 12, 2017 If you polled a group of marketing experts and asked them to name their favorite type of lead, one response would clearly stand out: Referrals. Referrals aren’t just the channel-of-choice for marketers, either. In fact, a University of Pennsylvania study found that referred customers … Continue reading How To Get The Most Out Of Your Referral Marketing Strategy
Seeing some confusing referrer data in your analytics program? It might be the result of an issue with ‘noreferrer.’ Columnist Patrick Stox explains Referrer Policy, which lets webmasters define the value of the referrer header in outbound links. Patrick Stox on June 9, 2017 If you’re running WordPress, did you notice a recent change … Continue reading What you need to know about Referrer Policy
Joshua Ho — May 24, 2017 — May 24, 2017 All businesses know that one of the best ways to get new customers is by word of mouth. You need satisfied customers to recommend your name to other people looking for your service or product. That’s common knowledge. It is how you can take your … Continue reading 7 Steps to Growing a Referral Based Business
Jessica Edmondson — April 20, 2017 Follow @ContentMktg2 — April 20, 2017 There are lot of opportunities in the partner realm. With resellers and referral partners (agents) opening up new channels to reach target industries, companies are able to expand their selling power. But not every partner channel is an easy approach to take. There … Continue reading Why Referral Partners Will Overtake Resellers
Alexander Toll — February 16, 2017 — February 16, 2017 If you limit yourself to an in-house referral program, you’re neglecting the majority of talent in your network As we’ve written about before, employee referrals are a valuable, powerful tool for building teams. There are several types of employee referrals, and companies with referral programs … Continue reading Why Referrals Can’t Be Just “Employee Referrals”
Jessica Edmondson — February 14, 2017 Follow @ContentMktg2— February 14, 2017 A spoonful of sugar to make the medicine go down. This line from Mary Poppins can be applied to many areas in life, but what about keeping your business tax compliant? If you are like many companies looking to drive organic growth by running … Continue reading Keep Your Referral Program Tax Compliant Painlessly With a Spoonful of Sugar
Beth Corby — December 29, 2016 — December 29, 2016 As a marketing team, you send a lot of emails. Welcome series emails, transactional emails, Holiday specials, 2-for-1 deals for National Twin Day. There’s a lot to love about email. It allows you to personalize, to segment, to give your brand a voice and presence … Continue reading How to Apply Lifecycle Thinking to Your Referral Program
Jen Gray — December 10, 2016 — December 10, 2016 There’s a lot of innovation happening in machine learning and artificial intelligence. In retail and eCommerce, machine learning created a new frontier in product recommendations. And recommendations and product discovery continue to rely on copious data and advanced algorithms to help connect customers with products … Continue reading Man Plus Machine: Better Recommendations with Referral
