Category Archives: Productivity

How to Prioritize Like a Billionaire

Taylor Pearson — August 22, 2017 Follow @TaylorPearsonMe — August 22, 2017 Meditations / Pixabay “Plans are useless, but planning is indispensable.” – Dwight Eisenhower In Justin Mares’ and Gabriel Weinberg’s book Traction Marketing, they offer a method for evaluating potential marketing opportunities called a bullseye analysis. A bullseye analysis is an expected value calculator … Continue reading How to Prioritize Like a Billionaire

Time: Marketers’ most precious resource & ways to maximize it

As marketers’ jobs become increasingly fast-paced and 24/7, columnist Scott Vaughan shares four ways to help you overcome the time challenge and meet ever-growing expectations. Scott Vaughan on August 21, 2017 It’s August. The perfect time for a summer holiday break. But wait, there’s no time. We’ve got programs to deliver, content to craft, nurture … Continue reading Time: Marketers’ most precious resource & ways to maximize it

5 Writing Tricks That Will Keep Readers With Short Attention Spans Interested

Heather R. Morgan — August 18, 2017 Follow @HeatherReyhan — August 18, 2017 bluebudgie / Pixabay Ask any copywriter to name their biggest challenge today, and ten to one will tell you it’s writing for the ever-shrinking attention span. Whether we really do have shorter attention spans than goldfish, as the news tells us, or … Continue reading 5 Writing Tricks That Will Keep Readers With Short Attention Spans Interested

Own Your Time

Adam Woodworth — August 15, 2017 Follow @woodworth1970 — August 15, 2017 stevepb / Pixabay A few years ago, I was working for a national nonprofit organization that regularly promoted “work-life balance.” And, while the regular promotion of this was present, it was not practiced. Often I would come into the office and someone would … Continue reading Own Your Time

7 Quick Tips for Marketers to Stay Productive Throughout a Busy Workday

Mark Miller — August 15, 2017 Follow @MMtwopointfive — August 15, 2017 PublicDomainPictures / Pixabay With such a heavy inflow of responsibilities and tasks, it’s often easy to feel overwhelmed as a professional in today’s highly demanding marketing world. Sure you have a set agenda filled with routine things you have to get done but … Continue reading 7 Quick Tips for Marketers to Stay Productive Throughout a Busy Workday