Marketing’s obsession with short-term wins has created a “doom loop” of diminishing returns. Here’s how to break free. Laurie Miller on April 3, 2025 Marketing’s obsession with short-term wins has created a dangerous cycle. Brands keep investing in what’s immediately measurable while neglecting long-term growth — a trap WARC calls the “doom loop.” The … Continue reading How smarter measurement can fix marketing’s performance trap
Pivoting To Performance KPI Management Draws On Data by Laurie Sullivan , Staff Writer @lauriesullivan, January 3, 2025 The prediction became clear a decade ago that AI automation would replace manual tasks for everything from factory and manual labor to buying advertising media and tracking metrics and measurements based on key performance indicators (KPIs). I would … Continue reading Pivoting To Performance KPI Management Draws On Data
Giide Turns Interactive Audio Into Performance Marketing by Laurie Sullivan , Staff Writer @lauriesullivan, April 29, 2022 Allison Kent-Smith, CEO and co-founder of Giide, describes the company as an interactive audio unit — one that does not remain still. As the audio plays, the visual continues to scroll through slides, keeping the attention of the viewer. … Continue reading Giide Turns Interactive Audio Into Performance Marketing
Jibran Qureshi — September 24, 2019 Small businesses encounter a variety of challenges, most of which have an impact on their finances. They have a higher vulnerability to the impact of poor decision making and inefficient financial management, than medium or large businesses. Poor decision making arises when decision-makers use inaccurate, irrelevant or … Continue reading 8 Financial KPIs to Help Improve Performance
Daniel Burrus — October 11, 2018 Follow @DanielBurrus — October 11, 2018 Improving cognitive performance is a strategic imperative for anticipatory leaders. With the availability of data, cognitive technology and performance analytics, stakeholders expect stronger performance, higher transparency, greater controls and clearer communications. Performance analytics for cognitive work The transactional operations of an organization have … Continue reading Elevate Cognitive Performance
Michael Heller — May 17, 2018 — May 17, 2018 The middle of the year always brings a sense of anxiety and worry to both managers and employees alike. Performance reviews are an unequivocal pain in the butt for everyone involved. Tedious processes, long forms, emotionally exhausting meetings and unsatisfactory outcomes for everyone make performance … Continue reading 6 Massive Ways You Can Change Performance Reviews
Dave Brock — December 21, 2017 Follow @davidabrock — December 21, 2017 geralt / Pixabay Recently, I wrote, “Behind Ever C Player, There’s A…….” One of my most astute readers made the comment, “If you rank on a curve, you have to have C players, who may also be great.” Mike is absolutely right, kind … Continue reading We Don’t Drive Performance By “Grading On The Curve”
Jesse Kook — December 20, 2017 Follow @theworkinghuman — December 20, 2017 Free-Photos / Pixabay Regardless of culture, industry, occupation and business model, all organizations must have a structure that consists of a logical division and coordination of work to be successful. It must make sense to employees and provide clear expectations, direct manager/employee reporting … Continue reading The Importance of Structure in a Performance-Based Culture
Don’t just focus on the technologies you use in your stack. Contributor Andy Betts explains why you need to carefully consider marketing performance and make martech decisions that prioritize ROI. Andy Betts on October 11, 2017 Most chief marketing officers will agree that building a marketing technology stack is a key priority when … Continue reading Being SMART with your martech: Balancing product inputs and performance outputs
Oversegmentation is often the enemy of automation. Columnist and Googler Matt Lawson talks about how a fussy account structure can tank AdWords performance. Matt Lawson on August 31, 2017 When it comes to managing AdWords, something I’ve come across time and again is that lots of accounts are oversegmented. I’ve seen AdWords accounts with … Continue reading Your account structure might be hurting performance. Here’s why (and how to fix it)
