Category Archives: OpenAI Apps

OpenAI wants your brand mascot on Sora. What could possibly go wrong?

OpenAI Apps

November 08, 2025 OpenAI wants your brand mascot on Sora. What could possibly go wrong? When OpenAI launched its text-to-video app Sora in September, there was immediate blowback. To absolutely no one’s surprise, users on the platform had a field day using popular characters in their AI-generated videos, in all sorts of—admittedly creative!—situations. (See OpenAI … Continue reading OpenAI wants your brand mascot on Sora. What could possibly go wrong? →

OpenAI expands ChatGPT into an app platform — and a new channel for marketers

OpenAI Apps

Making ChatGPT into an app platform creates a new, high-intent channel where marketers can reach 800 million users directly in conversation. Constantine von Hoffman on October 7, 2025       By adding apps to ChatGPT, OpenAI is pushing to make the chatbot the One Ring that fills all its users’ needs. It could result in a … Continue reading OpenAI expands ChatGPT into an app platform — and a new channel for marketers →

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