Columnist Lewis Gersh discusses the misconceptions surrounding omnichannel marketing and the direction that marketers need to be heading with it. Lewis Gersh on February 5, 2018 About six years ago, our industry was subjected to yet another buzzword: omnichannel. Specific to marketing, the term caused more confusion than clarity. What did, and does, it … Continue reading We’ve got omnichannel all wrong
David Zheng — January 10, 2018 — January 10, 2018 Creating a seamless customer journey is the key to generating recurring sales. Making every touchpoint and every user experience flawless. First, they land on your website. Next, they shop in the store. And finally, check out on a mobile app. Omnichannel strategies have the power … Continue reading Omnichannel eCommerce Strategies: A 3-Step Plan To The Perfect Customer Journey
Mike Mallazzo — November 26, 2017 — November 26, 2017 Hailed as the be all end all of modern-day marketing, these days, going omnichannel is advised on every industry marketing blog and forum you visit. It’s discussed in webinars, talked about at conferences, and touted by some of the most credible firms and agencies in … Continue reading The Promise and Pitfalls of Omnichannel Retailing
Nicole Bryan — November 25, 2017 Follow @sterlingpayment — November 25, 2017 Many industry experts agree that Omni channel is the next big thing for many merchants and point-of-sale resellers alike. However, there may be some companies that aren’t yet ready to seize the opportunity Omni channel provides. With this in mind, it’s vital to … Continue reading How Point of Sale Resellers Can Thrive with Omni Channel
Peter Sheldon — November 2, 2017 Follow @magento — November 2, 2017 StockSnap / Pixabay The marketing guru and best-selling author Seth Godin once said that “Marketing is a contest for people’s attention.” In today’s digital world, our attention spans can be as short as five seconds, leaving a tiny window for marketers to engage … Continue reading 6 Fast Ways to Boost Omnichannel Personalization
Columnist Lori Weiman explains how a holistic, cross-channel strategy can help search marketers direct their efforts towards the channel where they will have the greatest impact. Lori Weiman on July 13, 2017 This article addresses the importance of optimizing your SEM (search engine marketing), SEO (search engine optimization) and PLA (product listing ads) channels … Continue reading SEM growth hack #4: Grow ROI with cross-channel optimization
Larisa Bedgood — May 31, 2017 Follow @www.twitter.com/V12Data— May 31, 2017 Did you know that companies with omnichannel customer engagement strategies retain on average 89% of their customers? This is compared to a 33% customer retention rates for companies with weak omnichannel strategies. (Invesp) What exactly does it mean to be omnichannel? According to Wikipedia, … Continue reading 3 Strategies to Wow Your Customers with Omnichannel Experiences
Sam Kahn — April 10, 2017 — April 10, 2017 Consumers are shopping across numerous channels, including digital, mobile and physical locations. With the ever-increasing focus on omnichannel strategies to stay competitive, retailers must continually keep up with the changing online landscape to maintain their competitive edge. Although fierce competition won’t get any easier, plenty … Continue reading 5 Strategies to Engage and Convert Today’s Omnichannel Shopper
Alice Chen — January 30, 2017 — January 30, 2017 You may have heard of and even experienced omnichannel retailing (or omni commerce) even if you don’t know what it means. Omnichannel is named so because “omni” is Latin for “all”, and omnichannel means the integration of all channels to create a seamless experience. When … Continue reading 6 Reasons You Should Be Thinking About an Omnichannel Strategy
by Laurie Sullivan@lauriesullivan, January 24, 2017 Conversion rates rose week-over-week from October 1, 2016 through November 30, 2016 by an average of 7.3%, but in December there were 65% more sales during the first two weeks of the month than the last two weeks, according to data released Tuesday. Sales dropped toward the … Continue reading Holiday Behavior Shows Research Requires Multiple Channels
