Category Archives: Metrics

Unlocking metrics that matter

Technology that gives consumers a voice to tell brands what they think helps marketers measure the more valuable nuances below the top-line metrics noise. Tod Loofbourrow on February 26, 2019 The defining feature of digital marketing is the ability to measure just about anything. That’s a wonderful development, but it can also be a double-edged … Continue reading Unlocking metrics that matter →

Going Beyond The “What” of Activity Metrics

Metrics

Dave Brock — October 31, 2018 Follow @davidabrock — October 31, 2018 Activity metrics are receiving lots of attention. Activity metrics can be very useful, at the same time, they can stimulate a lot of, well … wasted activity. Too often, we focus on the wrong things as we put activity metrics in place. We … Continue reading Going Beyond The “What” of Activity Metrics →

Google Leads: Ad, Search-Focused Tech Companies Top BrandZ Global Ranking

Metrics

Google Leads: Ad, Search-Focused Tech Companies Top BrandZ Global Ranking by Laurie Sullivan , Staff Writer @lauriesullivan, May 29, 2018 The retail category led the Kantar Millward Brown 2018 BrandZ Global Top 100 ranking in percentage value growth, but companies in the technology space added $348 billion in value. The retail Top 20 rose by $149 billion. … Continue reading Google Leads: Ad, Search-Focused Tech Companies Top BrandZ Global Ranking →

9 of CRO’s Most Critical Metrics to Measure

Metrics

Kristen Patel — May 29, 2018 Follow @kristinapatel — May 29, 2018 fancycrave1 / Pixabay To those who are unfamiliar with the world of conversion rate optimization, more commonly known as CRO, the goal of these types of endeavors may seem obvious. After all, it’s in the name . . . Wouldn’t you simply be … Continue reading 9 of CRO’s Most Critical Metrics to Measure →

Apple, Google Rank As Top Two Most Valuable Brands

Metrics

Apple, Google Rank As Top Two Most Valuable Brands by Laurie Sullivan @lauriesullivan, May 23, 2018 The 100 most valuable brands on Forbes’ list, published Wednesday, are worth a cumulative $2.15 billion — up 10% from a year ago. The list begins with Apple at No. 1 — with a brand value $182.8 billion, up … Continue reading Apple, Google Rank As Top Two Most Valuable Brands →

5 Metrics that Could Make or Break Your Next ABM Campaign

Metrics

Molly Clarke — March 22, 2018 — March 22, 2018 We’ve all heard the news— Account Based Marketing, or ABM, is an incredibly effective way to target prospects and close more deals. In fact, companies with an ABM strategy in place generate 208% more revenue for their marketing efforts than companies without an ABM strategy … Continue reading 5 Metrics that Could Make or Break Your Next ABM Campaign →

What Gets Measured Gets Done

Metrics

Don Dalrymple — March 22, 2018 Follow @dondalrymple — March 22, 2018 Perfectionism can be the antithesis of good business. That fixation of doing things right, rather than doing the right things, can move us away from the goals that matter. I think there’s a lot of talk on KPI’s (Key Performance Indicators), but it’s … Continue reading What Gets Measured Gets Done →

The Problem With Dashboards/Metrics

Metrics

Dave Brock — March 18, 2018 Follow @davidabrock — March 18, 2018 Merio / Pixabay We all have our dashboards and key indicators. We assess performance base on dial, meters, red/green/yellow lights. We sit at our desks going through mind-numbing screens measuring everything that’s going on. We labor extensively over Excel spreadsheets, doing analysis, building … Continue reading The Problem With Dashboards/Metrics →

Going beyond Super Bowl engagement metrics to find what consumers really think

Metrics

Advertisers need to consider consumer sentiment for a more complete assessment of ad performance. Robin Kurzer on February 9, 2018 Viewers no longer just watch the Super Bowl. They interact with the big game much the way they interact with all television — with their fingers flying on social media. And besides their armchair quarterback … Continue reading Going beyond Super Bowl engagement metrics to find what consumers really think →

CPM, eCPM, dCPM, eCPA Metrics in Media, and When To Use Them

Metrics

Paul Mosenson — December 3, 2017 Follow @nusparkmktg — December 3, 2017 Dashboard. Alphabet soup rules our lives, or so it sometimes feels these days. Digital Pay-per-Click (PPC) advertising has opened the door to a multitude of other abbreviations in the media buying world, and when more than one iteration of an acronym exists it’s … Continue reading CPM, eCPM, dCPM, eCPA Metrics in Media, and When To Use Them →