Brad Camus | June 22nd, 2023 You don’t just want data; you want actionable insights. And like most businesses, you’ve most likely been relying on Google’s Universal Analytics (UA) for years to gather them. UA is a powerful tool for measuring, analyzing, and optimizing your business’s online presence. The data it provides allows you to … Continue reading Everything You Need to Know | GA4 Edition
There’s a low-key reset transpiring across multiple enterprise stacks. Here’s how martech leaders can respond. Tony Byrne on June 12, 2023 I recently taught some martech workshops (in person!) and received numerous fascinating questions from stack leaders. Clearly, 2023 represents another year of great change as omnichannel aspirations take on higher priority and leaders continue … Continue reading 3 prevailing themes pointing to a martech reset
Following these steps will help you implement and adopt martech successfully, whether it’s one or several platforms. Talisha Padgett on June 6, 2023 In today’s economy, companies are focusing on doing more with less. However, the highest reported investment increase across all major marketing resources by CMOs this year goes to marketing technology. Marketers and … Continue reading 5 tips for successfully adding martech to your stack
For our Salary and Career Survey, we interviewed Kathleen Voboril, a marketing consultant with many years in top marketing positions. Constantine von Hoffman on May 24, 2023 As part of our Salary and Career Survey, we interviewed people about their experiences in marketing. Today we’re talking to Kathleen Voboril who is now a consultant after … Continue reading Salary and Career: Kathleen Voboril can make martech sing
That’s three Michelin restaurant stars, so that’s as good as it gets. Kim Davis on May 24, 2023 Marketing organizations are using less and less of their martech stack’s capabilities. Gartner research suggests around 42% of the stack’s potential is utilized, startlingly down from 58% in 2020. There’s a significant cost too associated with paying … Continue reading 3 steps to building a three-star marketing technology function
Check out the latest martech offerings powered by artificial intelligence and generative AI that you can start using today. Constantine von Hoffman on May 18, 2023 Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. As a … Continue reading AI in martech: this week’s new features, products and platforms
An inside-out perspective on the development of MarTechBot, and its implication for marketers. Milton Hwang on May 15, 2023 We all have experienced the unprecedented pace of AI-driven change in the last six months. The catalyst for that change was “access.” AI’s inflection point was OpenAI’s decision to provide free and unfettered access to ChatGPT … Continue reading What’s behind the MarTechBot curtain?
Whether you’re starting from scratch or expanding your stack, this guide can help you simplify the martech selection process. Greg Krehbiel on May 11, 2023 Building a marketing technology stack can seem daunting, but it doesn’t have to be. In this article, I will simplify the process and give you a practical approach to building … Continue reading A practical guide to building a marketing technology stack
“AI will never take the place of a human being. AI will never take your place because you give it more personality.” Constantine von Hoffman on April 26, 2023 As part of the MarTech Salary and Career Survey, we interviewed people about their experiences in marketing. Today we’re talking to Monique Battiste, senior social media … Continue reading MarTech Salary and Career: Monique Battiste on charging ahead
Emotions expressed by facial expressions can diagnose user reactions to mobile ads. William Terdoslavich on April 13, 2023 There they stare, heads bowed, but not in prayer. This is the profile of your typical smart phone user, surfing the net, looking for the next thing. As they flip from page to page and scroll up … Continue reading Scanning the faces that scan the mobile screens
