Years of investment haven’t delivered the transformation marketers expected. AI is forcing teams to confront the gaps holding martech back. Ana Mourão on November 14, 2025 Despite the significant investment poured into martech, most organizations still operate at a basic level, sending batch-and-blast emails and running simple A/B tests. New McKinsey research adds more … Continue reading Why your martech still feels like a cost center — and how AI changes that
AI agents took center stage at the November MarTech Conference, where leaders unpacked how orchestration, agility and alignment are redefining marketing in the age of intelligent automation. MarTechBot on November 11, 2025 The November edition of the MarTech Conference zeroed in on one unifying theme: how AI-driven agents and orchestration are redefining marketing’s role, … Continue reading 10 of the best insights from the November 2025 MarTech Conference
Data in silos? Teams misaligned? Convergence could mean one customer view, and full-funnel orchestration. But is it good for businesses? MarTechBot on October 27, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access … Continue reading Martech, adtech and sales tech: Are they converging — and should they?
By prioritizing simplicity and integration, marketing teams are finding calm, creativity and measurable gains in a less-is-more approach. Steve Bevilacqua on October 23, 2025 Marketing runs on technology — but somewhere along the way, the tools meant to make our work easier began to slow us down. What was designed to spark creativity now … Continue reading Quiet martech is redefining how teams work
StackAdapt sees an opportunity to activate data and drive cross-channel impact. Mike Pastore on October 15, 2025 Programmatic platform StackAdapt today announced the general availability of a martech suite that includes email marketing, first-party data activation and programmatic advertising on a single platform. While programmatic ads and email traditionally live in different martech tools, … Continue reading StackAdapt unveils a martech suite combining programmatic, data and email marketing
Future-ready stacks combine SaaS, AI, workflows and human skills into adaptive systems. Here’s how to manage capabilities as your new foundation. Frans Riemersma on October 10, 2025 “RIP SaaS, hello AI” has become a popular refrain online, implying AI will replace SaaS. That framing, however, overlooks how martech stacks actually work. The debate between … Continue reading Martech stacks evolve through capabilities, not tools
MOPs practitioners have their favorite solutions, but is it a good idea to specialize in one only? Steve Petersen on October 9, 2025 Martech practitioners specialize in specific products. That’s not news. It makes sense for people to learn how to utilize a specific platform effectively. However, that’s not always ideal when putting together … Continue reading The pros and cons of specializing in specific martech products
The RFP is outdated for martech. Learn faster, outcome-driven ways to select vendors through real-world pilots and partnerships. Gareth Chilton on September 9, 2025 For decades, the request for proposal (RFP) has been the default model for selecting technology vendors — a structured way to define requirements, score responses and declare winners. That approach … Continue reading Why pilots, not RFPs, define the future of martech selection
Better cooperation between IT, marketing and data means fewer turf wars, but every app carries some risk. Mike Pastore on July 30, 2025 There are more than 15,000 martech tools available on the market today, and each of them is a potential risk for your organization. As with any software product, the applications themselves … Continue reading Who’s watching the security of your martech stack?
Mid-size companies are most satisfied with their martech stacks. Smaller companies, not so much. Mike Pastore on July 18, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Marketers appear to be generally satisfied with their martech tool stacks, according to MarTech’s 2025 State of Your Stack Survey report, but … Continue reading Satisfaction with martech stacks varies by company size
