Roxanne Abercrombie — July 17, 2017 Follow @parkersoftware — July 17, 2017 OpenClipart-Vectors / Pixabay It may surprise you that one in five Twitter users are aged over 50, over 59 per cent of seniors have made an online purchase in the past three months, and a colossal 28 million seniors have a Facebook account. … Continue reading What Do Older Generations Want From Customer Service? [Infographic]
According to Nielsen data, Gen-Z is now 26 percent of the population. Greg Sterling on July 17, 2017 at 9:23 am According to Nielsen’s new Total Audience report, millennials and Gen-Z now comprise 48 percent of the total media audience. Gen-Z in particular is now the single largest audience segment at 26 percent (although there’s a … Continue reading Move over millennials, Gen-Z now the largest single population segment
Mary Wallace on February 3, 2017 Marketing automation tools empower marketers to create high-return campaigns that have a specific message based on a prospect’s needs. Using targeted messages coupled with strong content, marketers can effectively engage and escort leads down the buying cycle to a sale. Campaigns are most effective when both content and … Continue reading Solving a marketer’s top 3 segmentation dilemmas
by Jennifer Lum, Columnist, November 16, 2016 Time and again, industry experts assert that mobile is a critical component of the marketing mix. Yet for all of the years it’s been “the year of mobile,” only 3% of brands’ marketing mix was spent on mobile advertising last year. Yes, marketers are increasing their mobile ad spend, … Continue reading For CPGs, Recenter Mobile In Your Marketing Mix
by Lisa Manthei Follow @emarsysOctober 23, 2016 It costs a lot to acquire a new customer, but unfortunately for marketers, most will make a single purchase and never return to make another. Cultivating a repeat customer, on the other hand, costs far less than acquiring a new customer. In fact, it costs between five and … Continue reading What’s the Relationship Between Personalized Marketing & Customer Retention?
by Amit Sen Follow @amit_kumar_senAugust 16, 2016 A few days ago, Venture Beat published an exciting article touting TabTale’s success in marketing itself to children and families with a powerful offering of mobile apps. These apps, designed to comply with all of the international regulations governing minors’ use of apps, bring family-friendly apps to the … Continue reading 3 Lessons from TabTale’s Journey to Over 1 Billion Family-Friendly App Downloads
Looking to improve the customer experience across all touch points? Columnist L. Erik Bratt explains how tag management can help achieve this through personalization. L. Erik Bratt on August 4, 2016 Personalization is the gold standard for today’s enterprise marketing, but the challenges are now more formidable with the convergence of digital and physical … Continue reading Data and tag management: the DNA of marketing personalization
by Sean Hargrave, Staff Writer, August 1, 2016 Nobody likes to think of themselves as a generic member of some marketing “tribe” or demographic dreamed up at a marketing convention. Not only is every person an individual, but they can object to brands assuming they are just like everyone else of their age who lives … Continue reading Segmentation — Show Them What They Want, Not Just What You’ve Got
Columnist Lewis Gersh says it’s time to stop thinking of different marketing channels in isolation and focus on crafting a more integrated approach that gives consumers a complete and balanced marketing breakfast. Lewis Gersh on July 21, 2016 Remember “You’ve Got Mail”? Before it was a rom-com starring Tom Hanks and Meg Ryan, it was … Continue reading Why mix-and-match marketing is the way forward
by Kunle Campbell May 3, 2016 Follow @kunleTcampbellMay 3, 2016 This article is part 2 of our series on Ecommerce Personalization. Catch up with part one, How to Implement Basic Site Segmentation. My previous article delved into the fundamentals of ecommerce personalization; serving customized content and experiences to different traffic segments, as well as the … Continue reading Personalized Marketing: How to Implement 1:1 Segmentation
