Customer lifetime value can’t be gamed with lock-ins or campaigns. Sustainable growth depends on delivering real customer experiences. Shiv Gupta on September 26, 2025 In recent years, companies have turned to marketing as a shortcut to growth, pouring millions into campaigns, cultural plays, and acquisition tactics. But this focus often comes at the expense … Continue reading CLV is the growth metric that marketing can’t fake
Everything a company does impacts the brand. The C-suite would avoid many disasters by consulting the people who know the customers best. Constantine von Hoffman on May 2, 2025 Marketers understand something that no one else in business seems to get: Everything is marketing. Operating procedures, building appearance, personnel policies, etc., all shape how … Continue reading Marketers could have saved Target and Southwest from themselves
With or without TikTok, influencer marketing will live on because it’s built on platforms where buyers spend their time. Mike Pastore on February 12, 2025 There’s never a dull moment in influencer marketing, which faces a significant challenge this year with the law banning TikTok in the United States. Even without the platform that … Continue reading How influencer marketing became an essential marketing channel
Prepare for 2025 with insights on fallback strategies, email marketing innovations and staying ahead in a rapidly evolving landscape. Ryan Phelan on December 13, 2024 We are days away from closing the books on 2024 (thank goodness). How did your year go? I can’t believe how fast this year has gone. Yet, at times, … Continue reading What every marketer should watch for in 2025
By Tim Ringel November 29, 2023 You can’t go a step in the advertising and marketing world these days without running into someone’s hot new application of artificial intelligence (AI) technology. It’s the shiny new object of the moment that has captured our attention, and it’s driving agencies and brands into a mad dash … Continue reading Why we’re marketing: We’re trying to sell something
