Customized experience can lead to heightened satisfaction and loyalty. Comarch on January 9, 2024 Imagine walking into a hotel room and discovering a personalized note next to a plate of your favorite food. Opening the note reveals information about hotel amenities and recommendations for local attractions aligned with your interests. It sounds like a dream … Continue reading Elevate customer loyalty through tailored experience by Comarch
Discover the source of your customers’ loyalty and learn how to attain it. Comarch on June 22, 2023 Our understanding of customer relations has undergone a remarkable transformation in recent years. In the face of the enduring impact caused by the Covid-19 pandemic and the imminent threat of an economic downturn, we are now … Continue reading The future of loyalty: Metaverse, AI and post-pandemic challenges by Comarch
Learn why loyalty programs are a win-win for brands and customers and ways marketers can reward customers across various channels. Johanna Marmon on February 8, 2023 As a marketer, one of your primary goals is to not only attract new customers but retain the ones you already have and entice them to buy from your … Continue reading Why we care about loyalty marketing
Keep high-value customers interested with mobile messages after they’ve downloaded your app. Chris Wood on January 19, 2023 Customers download your app because they want to know more about what your brand has to offer. Mobile messages can maintain and grow the relationship, but you have to use the right communications. “Downloading an app is … Continue reading How to send mobile app messages that build loyalty and stay relevant
Teenage Engineering OP-1 synthesizer now available for pre-order, we tour its shiny new features (video) T. Wolbe In an era of synth-toy overload, the OP-1 is definitely doing its thing to set itself apart from the pack. It wouldn’t have surprised us if it never came out, simply vanishing into the ether like most … Continue reading Teenage Engineering’s ‘Field’ products are testing customer loyalty
How To Achieve Loyalty-Driven Bottom Lines by Jennifer Stoll , (February 19, 2022) As we continue into what can only be described as a retention marketing boom – a time when virtually all businesses are trying to retain customers at lightning speeds while facing staffing shortages and other pandemic-related challenges — brands must place emphasis … Continue reading How To Achieve Loyalty-Driven Bottom Lines
Create Loyalty With Connected Experiences by Sean Eidson , January 27, 2022 The following was previously published in an earlier edition of Marketing Insider. In categories where frequency is high and competition is fierce, there are a few key steps to engaging your best customers to deliver an experience that can create durable brand loyalty … Continue reading Create Loyalty With Connected Experiences
Creating Dynamic Loyalty Programs That Inspire Passion by Scott Weller , January 14, 2022 Buy three coffees, get one free! 20% off on Tuesdays! Marketers too often rely on transactional offers alone, underestimating the value that loyalty programs can provide. While the transactional strategy can convert top-of-funnel sales near term, it doesn’t inspire long-term customer … Continue reading Creating Dynamic Loyalty Programs That Inspire Passion
Create Loyalty With Connected Experiences by Sean Eidson , November 29, 2021 In categories where frequency is high and competition is fierce, there are a few key steps to engaging your best customers to deliver an experience that can create durable brand loyalty and brand fidelity. Brand fidelity essentially translates to the strength of the … Continue reading Create Loyalty With Connected Experiences
Arik Hanson July 26, 2021 Earlier this year, a friend of mine was unceremoniously fired from her corporate job. She had been a really good employee– a star performer as far as I could tell. But, corporate restructuring had other ideas. So, she was walked out the door. I’ve seen this movie before. Many times. … Continue reading Why Do We Continue to Be Loyal to Our Corporate Employers When They’re Not Loyal to Us?
