Why Your Website Is a Lead Generation Tool – Even When Your Business is Referral-Based Brian Tatarnic Jul 2, 2025 I recently had a conversation with a managing partner at a mortgage company that stuck with me. When I asked about her website, she said, with calm confidence: “Oh, we don’t really use the website … Continue reading Why Your Website Is a Lead Generation Tool – Even When Your Business is Referral-Based
Why Your Website Is a Lead Generation Tool – Even When Your Business is Referral-Based Brian Tatarnic Jul 2, 2025 I recently had a conversation with a managing partner at a mortgage company that stuck with me. When I asked about her website, she said, with calm confidence: “Oh, we don’t really use the website … Continue reading Why Your Website Is a Lead Generation Tool – Even When Your Business is Referral-Based (DD)
How to lead marketing through economic uncertainty Marketing in a downturn feels chaotic. But it doesn’t have to. Lisa Cole shares how to regain control with audits, AI and bold GTM moves. Mike Pastore on June 25, 2025 Feeling the squeeze of economic uncertainty? You’re not alone. With tariffs and geopolitical tensions weighing heavily on … Continue reading How to lead marketing through economic uncertainty
MQL is more disinformation than data. Uncover why it fails and how to build smarter, more accurate go-to-market strategies. Kathleen Schaub on May 2, 2025 The marketing qualified lead (MQL) is one of the most widely used metrics in marketing — but it’s increasingly under fire. Executives crave an easy, unequivocal measurement of a … Continue reading 5 suggestions for moving beyond MQLs
How to Generate High-Quality Leads Rubin Doss Mar 18, 2025 In today’s fast-paced business world, generating leads is just the first step—the real challenge is attracting high-quality leads that are genuinely interested in what you offer and are more likely to convert into long-term customers. Here’s how you can refine your lead … Continue reading How to Generate High-Quality Leads
How to Generate High-Quality Leads Rubin Doss Mar 18, 2025 In today’s fast-paced business world, generating leads is just the first step—the real challenge is attracting high-quality leads that are genuinely interested in what you offer and are more likely to convert into long-term customers. Here’s how you can refine your lead … Continue reading How to Generate High-Quality Leads
June 22, 2024 What the EPA’s new standard for lead in soil could mean for households When the standard is adjusted down to the proposed level of 200 parts per million, 23.7% of households—nearly one in four—contain a lead hazard. BY The Conversation As spring phases into summer across the U.S., kids are spending more time … Continue reading What the EPA’s new standard for lead in soil could mean for households
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: improving campaigns to generate lower-funnel leads. MarTechBot on June 10, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech … Continue reading Generating lower-funnel leads: Best of the MarTechBot
Cost Per Lead Increased For 19 Of 23 Industries by Laurie Sullivan , Staff Writer @lauriesullivan, May 13, 2024 The cost per lead (CPL) from search ads rose 25% on average — $66.69 in 19 of 23 industries — with an average increase of about 25%, according to LocaliQ, which reported the average CPL in 2023 … Continue reading Cost Per Lead Increased For 19 Of 23 Industries
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: how to score and act on leads among existing customers. MarTechBot on May 6, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based … Continue reading Lead scoring for existing customers: Best of the MarTechBot
