The roadmap shows how digital advertising can scale AI-driven execution with existing standards rather than rebuilding the ecosystem from scratch. By Constantine von Hoffman , January 6, 2026 IAB Tech Lab released an agentic roadmap outlining how the digital advertising industry can scale agentic buying and selling without tearing down what already works. … Continue reading IAB releases agentic AI roadmap for digital advertising
The Deals API aims to replace the manual mess behind programmatic deals with structure, transparency and accountability. Constantine von Hoffman on December 4, 2025 In a move that could clean up one of programmatic advertising’s messier processes, IAB Tech Lab has released version 1.0 of its proposed Deals API for public comment. The new … Continue reading IAB Tech Lab proposes Deals API for programmatic advertising
The framework standardizes game ad campaign metrics and outlines what metrics to expect and what additional data to request. Constantine von Hoffman on June 26, 2025 The IAB released its new Gaming Measurement Framework today, designed to make gaming campaigns easier to understand, compare and optimize. With over 80% of U.S. internet users identifying … Continue reading New IAB Framework aims to bring clarity to gaming ads
