Jibran Malek — March 15, 2018 — March 15, 2018 Influencer Marketing is about attention. Attention for personalities, attention for causes, and for many marketers: potential attention for their products and brands. However, in a digital age where so many other things competing for our attention and distracting us. 56% of videos published in 2017 … Continue reading Influencer Marketing Data: What’s The Best Video Length?
By Shane Barker February 1st, 2018 Influencer marketing has gone mainstream. With defined steps to implement it, more and more brands are going to rely on influencer marketing in 2018. According to Linqia’s latest research: Out of 86% marketers who used influencer marketing in 2017, 92% of them found it useful. To make the most out … Continue reading Why Brands Should Rely on Influencer Marketing in 2018 and Beyond
Stacey Rudolph — January 31, 2018 — January 31, 2018 It has been proven that influencer marketing is very effective compared to traditional forms of digital marketing. 94% of elite marketers now use influencer marketing because it drives 11X more ROI than traditional digital marketing channels, according to Invespcro. If you are keen on increasing … Continue reading Why Influencer Marketing is Important [Infographic]
Garry Grant — January 30, 2018 Follow @seoinc — January 30, 2018 Links have had an increasing influence in improving your search engine ranking. However, it seems as the importance of a strong, yet diverse, backlink profile has grown, the ability to easily build one has dramatically declined. That’s where influencer marketing has stepped in … Continue reading 3 Ways Influencer Marketing Can Boost Your SEO
Mona Hellenkemper — January 24, 2018 — January 24, 2018 The times when influence was solely held by gatekeepers like journalists and media platforms are long over. Influencers have taken over! The dynamics of influence have changed significantly, and supposedly every user can express their opinion on products and brands publicly, impacting others with their … Continue reading The Pyramid of Influence in Influencer Marketing
Megha Parikh — December 29, 2017 Follow @megparikh — December 29, 2017 Influencer marketing became a trending marketing practice in the recent years. Still, only 31% of B2C marketers are using influencer marketing as a key marketing component. Perhaps some myths need to be shattered for the medium to become commonplace. Influencer marketing is a … Continue reading 5 Myths about Influencer Marketing That Need To be Shattered
Maddy Osman — December 6, 2017 Follow @MaddyOsman — December 6, 2017 Influencer marketing isn’t the next big thing—it’s already a big thing. Influencers promoting brands existed long before the digital revolution from the beginning of print advertising to stars pushing their “favorite” cigarettes in commercials on black and white televisions. However, social media platforms … Continue reading How Instagram Polls Can Enhance Influencer Marketing
Michael Quoc — November 6, 2017 Influencer marketing is a powerful tactic for all kinds of businesses, generating a return of $ 6.50 in revenue for every $ 1 spent. But by the looks of it, e-commerce brands are especially positioned to get the most out of influencer marketing to reach new customers and … Continue reading A Guide to Influencer Marketing for E-commerce Brands
Cam Secore — November 6, 2017 kulinetto / Pixabay Every B2C company needs some quality marketing to stay ahead in this highly competitive world. And marketing is not just the usual standard routine that has been in existence for years, with the advent of technology the way marketing is done has changed considerably. … Continue reading Why B2C Companies Should Invest in Influencer Marketing
Liz Gottbrecht — October 18, 2017 Follow @https://twitter.com/lizgottbrecht — October 18, 2017 There’s no better time to unleash the power of influencers than Halloween. This year, the spook-tacular holiday is projected to have another record-setting season – with expected spend to reach $ 9.1 billion, up from $ 8.4 billion in 2016. This year, our … Continue reading Halloween Influencer Generated Content Report [Infographic]
