Category Archives: Hashtag

Attention Marketers: Hashtag Campaigns Work When They’re Culturally and Personally Relevant

by Brian Solis November 14, 2015November 14, 2015 Hashtags are everywhere and brands are aiming to capitalize on all things UGC (user generated content). But sometimes, brands jump onto digital trends without truly understanding why they’re culturally relevant, in this case hashtags, and how to be part of the conversation in meaningful and effective ways. … Continue reading Attention Marketers: Hashtag Campaigns Work When They’re Culturally and Personally Relevant

How to Use Hashtags on Social Networks Other Than Twitter

Sophia BeirneOctober 13, 2015 The hashtag has proven to be an effective model for businesses and individuals to keep themselves engaged in relevant conversations while tracking their social media reach. Though most people associate the hashtag system with Twitter, it wound up becoming so effective that a myriad of other social networks have adopted this … Continue reading How to Use Hashtags on Social Networks Other Than Twitter

The White Hot Hashtag: Does It Work For Your Small Business?

Francesca Di MeglioAugust 26, 2015 Whether you still associate them with the pound symbol or even the old-school tic-tac-toe board, the hashtag has become an integral part of the digital lexicon and, yes, even your small business marketing tools. As we’ve covered before, integrating hashtags into your social media marketing plan is an effective way … Continue reading The White Hot Hashtag: Does It Work For Your Small Business?

The 6 Rules of Hashtags

Justin WilsonJuly 29, 2015 Let’s face it, hashtags are great. They can help you to get your message in front of people who have no connection with you, but are interested in the same subject area and are following that subject. They search the subject, your post appears. And they are used across all of … Continue reading The 6 Rules of Hashtags