Noticed the new ‘questions & answers’ section in Google Maps app listings? Columnist Joy Hawkins shares her observations about this helpful new feature. Joy Hawkins on September 8, 2017 In mid-August, Google rolled out a new feature on the Google Maps app for Android called Questions & Answers. This feature is currently also available … Continue reading 6 things you need to know about Google’s Q&A feature on Google Maps
New to Google Search Console? Columnist Dianna Huff provides a handy guide for gleaning actionable insights from the Search Analytics report. Dianna Huff on August 2, 2017 In my last column, I covered how you can use Google’s Search Console to learn about the health of your website. Search Console has another helpful report, … Continue reading 3 ways to use search query data from Google Search Console
If you work in the local SEO space, you may have noticed that Google sometimes makes unwanted updates to your Google My Business listings. Columnist Andrew Shotland dives into the issue. Andrew Shotland on August 1, 2017 If you own SEO at a multi-location brand (or an agency that works with them), it can … Continue reading If your GMB page updates & no one knows, does it make a sound?
Pam Aungst — July 7, 2017 Follow @PamAnnMarketing — July 7, 2017 Google has a number of free testing tools that can be used to improve your site in various ways. There’s some you may not even know exist – or, if you are aware of them, you may not know how to use them … Continue reading How to Use Google’s Free Testing Tools to Improve Your Site
Jennifer Gwinnutt — May 18, 2017 Follow @Jenniferrgwin94— May 18, 2017 Following our blog about Google Certified Shops in early March, iWeb are here to tell you everything you need to know about Google Customer Reviews. At iWeb, we acknowledge the undeniable power of the online review and we’ve written about how customer feedback can … Continue reading Say Hello To Google Customer Reviews
By Joydeep Bhattacharya March 22nd, 2017 A/B Testing is the practical approach to test one thing against another. The concern some SEO’s and marketers have is that A/B testing could backfire. Concerns and questions such as: What If Google perceives my tests as an attempt to spam? Is A/B testing even allowed by Google? I’ll need … Continue reading How To Do Google-Safe A/B Testing
Jordan Gardiner — March 16, 2017 — March 16, 2017 In Google’s Search Console, there are three supported roles; Owner, User and Associate. Each of these roles has various levels of control and access in Search Console. This article will teach you about these roles and how to Add and Delete each. Owner: This role … Continue reading Manage Owners, Users and Associates in Google’s Search Console
Google Assistant is coming widely to Android phones. Here’s how to use it and other ways to Google on your smartphone — even for iPhone users. Danny Sullivan on March 16, 2017 Google Assistant has now come to Android phones beyond Google’s own Pixel. It’s a significant change to how Google’s previously offered search … Continue reading Your guide to using Google Assistant and the Google search app on Android & iPhone
Columnist Sherry Bonelli provides an overview of Google Tag Manager, including how get started with it. Sherry Bonelli on March 7, 2017 at 1:30 pm Are you tired of asking your web developer to add code, snippets, pixels or scripts to your site so you can track remarketing, conversions, analytics and more? Google Tag Manager (GTM) allows … Continue reading How to use Google Tag Manager to show your clients results
Detailed and accurate Knowledge Graph results are sought after by brands, businesses and individuals alike, but few have a way to actively monitor their listings. Columnist Tony Edward shares his method for doing so. Tony Edward on March 6, 2017 Google’s Knowledge Graph is a very prominent part of organic search results. By now, … Continue reading How to monitor Google Knowledge Graph changes and performance
