Google’s AI Imperative: A New Era for Advertisers Entering 2026 by Laurie Sullivan , Staff Writer, December 8, 2025 Innovation from Google in 2025 positioned brands to tackle what comes next with greater transparency and capabilities. Some of those include global expansion of ads in AI Overviews, AI Max for Search, controls for Performance Max, … Continue reading Google’s AI Imperative: A New Era for Advertisers Entering 2026
Google Advances Autonomous Agent Transactions by Laurie Sullivan , Staff Writer, October 30, 2025 AI agents are increasingly becoming the operational layer that connects businesses and consumers. That is why Google is working on a real-time streaming architecture as the next step for multi-agent systems. This will allow autonomous AI agents to act as personal shoppers on behalf … Continue reading Google Advances Autonomous Agent Transactions
Google Using Advanced LLMs To Take Down Invalid Traffic by Laurie Sullivan , Staff Writer, August 13, 2025 Advances in large language models (LLMs) are changing the way Google detects and fights against invalid traffic (IVT) and ad fraud in digital advertising that often manifests as clicks and impressions not generated by humans. By leveraging AI … Continue reading Google Advances LLMs To Block, Take Down Invalid Ad Traffic
Google AI Search Tries To Act Like ChatGPT, But Missing Links Will Tank Web Traffic by Laurie Sullivan , Staff Writer @lauriesullivan, March 25, 2025 Google has expanded access to its AI Mode search beyond Google One AI Premium subscribers in the U.S. The lack of links to businesses will become a challenge for all when … Continue reading Google AI Search Tries To Act Like ChatGPT, But Missing Links Will Tank Web Traffic
Google Ties AI With Trust Scores To Identify, Validate False Information by Laurie Sullivan , Staff Writer @lauriesullivan, January 17, 2025 Fake locations and illegal listings have become a problem for Google Business Listings (GBL), Near Media co-founder Mike Blumenthal said during an interview with Brad Wetherall, former director-support operations at Google. Wetherall now runs a … Continue reading Google: Agentic With Trust Scores Can Identify False Information
A click on the phone will give consumers shopping updates, including real-time price comparisons and local inventory searches. Anu Adegbola on November 20, 2024 Google is introducing new shopping features that transform how consumers discover and compare products in-store and online. Key features: Google Lens now provides in-store product price comparisons. Google Maps enables … Continue reading Google reshapes in-store shopping with AI-powered comparisons
Google Smothers AI Hallucinations With Real-World Data by Laurie Sullivan , Staff Writer @lauriesullivan, September 13, 2024 Inaccurate online information produced by large language models (LLMs) powering today’s AI technology can trigger the most unusual responses, despite the ability to sift through vast amounts of data to complete a variety of tasks. Those tasks include everything … Continue reading Google Smothers AI Hallucinations With Real-World Data
August 10, 2024 Google who? This new service actually gets AI search right By scouring published scientific research, Consensus makes ChatGPT and Gemini look like ill-informed rubes by comparison. BY JR Raphael Time for a bit o’ brutal honesty: Whenever I hear about a new search tool or info-surfacing service, my first reaction is to … Continue reading Google who? This new service actually gets AI search right
Google is putting more restrictions on AI Overviews after it told people to put glue on pizza The Head of Google Search also explained why the company’s AI generated some really weird responses. mariella moon Fri, May 31, 2024 Google Liz Reid, the Head of Google Search, has admitted that the company’s search … Continue reading Google is putting more restrictions on AI Overviews after it told people to put glue on pizza
May 14, 2024 Google is rolling out its AI-native search to all users AI search returns a custom-built bundle of text and links in response to a user’s plain-language query. BY Mark Sullivan Google said at its I/O developer event Tuesday that it’s rolling out its AI-native search to all users for the first time. Previously, … Continue reading Google is rolling out its AI-native search to all users
