Conor Bond — March 7, 2019 — March 7, 2019 (March 08, 2019) morning, Google Ads announced that it will sunset average position—one of the original Search metrics—in September of this year. What is average position? When you’re competing in the Google Ads auction, you’re assigned an Ad Rank based on your bid and your … Continue reading Google to Sunset Average Position: Here’s What It Means
Nicole Blanckenberg — February 25, 2019 Follow @https://twitter.com/NicoleBlancken — February 25, 2019 Ready to turn your Google Ads campaigns into real money-earners? Sure you are! The key to increasing sales with Google Ads lies in testing and optimization. But where to start? Whether you are a new store owner or a seasoned advertiser, there are … Continue reading 11 Quick Google Ads Tips to Increase Sales Today
Google Ads App Campaigns Drops The ‘Universal’ by Laurie Sullivan , Staff Writer @lauriesullivan, February 20, 2019 It’s a nuance in strategy, but on Wednesday Google announced the rebranding of its Universal App campaigns to App campaigns. For some reason, the company simply wanted to drop the word “Universal.” This move requires no action from marketers … Continue reading Google Ads App Campaigns Drops The ‘Universal’
Google Tells Some Advertisers It Will Handle Campaign Strategies by Laurie Sullivan @lauriesullivan, 4 hours ago Google announced, in an email from Google Ads sent to some advertisers on Thursday that it will handle “campaigns, so you can focus on your business.” Automation is increasingly an area of focus for Google, slowly taking the responsibility … Continue reading Google Tells Some Advertisers, Agencies It Will Handle Campaign Strategies
Noah Fleming — January 20, 2019 — January 20, 2019 You’ve probably searched for a product using Google Search and immediately saw a high-ranking result with a small label reading “Ad.” It’s there for a reason — someone paid the popular search for it. Taking advantage of these types of ads may be useful for … Continue reading Google Ads – Should I Incorporate Them in My Marketing Strategy?
Joe Martinez — January 12, 2019 — January 12, 2019 I miss the Display Planner. It was one of my favorite tools in the old AdWords interface. When Google decided to remove the tool from Google Ads, PPC marketers lost a valuable asset for planning out display campaigns. While I still want the tool back, … Continue reading How to Find New Placements to Target on the Display Network
Irina Weber — December 20, 2018 Follow @irinaweber048 — December 20, 2018 Everyone knows that Google Ads is one of the best ways to get new leads for various businesses. Competition is fierce on Google. Every day you see a bunch of other advertisers that make bids on the same keywords and get more clicks … Continue reading 5 High-Impact Ways to Create The Best Performing Google Ads
Jared Atchison — December 9, 2018 — December 9, 2018 Shopping online is now the preferred choice for many consumers. With smartphones and tablets, consumers can shop for products all day and night and from anywhere they want. In fact, according to Invesp, nearly one in four online shoppers shop online at least once a … Continue reading How to Market Your Product Using Google Ads
Nicole Blanckenberg — December 7, 2018 Follow @https://twitter.com/NicoleBlancken — December 7, 2018 QuinceMedia / Pixabay With the right last-minute Google Ads campaign, there is still time to cash in on 2018 holiday spending. Black Friday and Cyber Monday have come to an end and you may be knee-deep in fulfillment, but it’s not over yet. … Continue reading Last-Minute Google Ads Campaign Tips to Implement Today
How Google Is Stealing Your Ad Budget Without Your Knowledge by Jeff Catlin , November 6, 2018 Own a small- or medium-sized business and use Google Ads (formerly AdWords)? Watch out. Google has turned its AI loose on unsuspecting Google Ad customers. Unfortunately, the results are exactly what you’d expect from a tech company whose … Continue reading How Google Is Stealing Your Ad Budget Without Your Knowledge
