Daniel Hopper January 20, 2021 A business page on Facebook is a valuable tool for any marketer, whether you are a consultant, SME or corporation. Ever since Facebook launched in 2004, it has continued to grow inactive users. It is the most popular social media platform across the globe and the second most visited website. … Continue reading The Ultimate Guide to Facebook Marketing: 2021 Edition
Sahail Ashraf October 16, 2020 Facebook wants companies to have a good Christmas. And It wants to help, by supplying them with a toolkit that will guide their marketing practices in the run up to the holidays. Does it help? Traditionally, Christmas Is the time of year when marketing and advertising goes into overdrive. Billions … Continue reading Not Christmas Yet, but Facebook Wants Marketers Ready
Kyle Weber — April 14, 2020 Remember a few years ago when deleting your Facebook account was courageous? People would post a status notifying family and friends of their apparent martyrdom before going offline for good. Then, three weeks later they’re back from the dead with a new profile and new friend request and you’re … Continue reading Who Uses Facebook Anymore: A Marketer’s Guide to 2020 Social Media Demographics
Debra Murphy — March 2, 2020 Facebook marketing has both grown and morphed into different forms over the years, but it has remained powerful. Small businesses can take advantage of the same audience that big companies have through Facebook marketing. As of 2020, there are 1.69 billion users on Facebook, and around 1.3 billion users … Continue reading 7 Facebook Marketing Trends Every Small Business Should Know in 2020
Steven Imke — January 16, 2020 Facebook can get your brand in front of people so you can share your story and value proposition. For most businesses, there is a basic four-part Facebook Marketing Sales Funnel. Basic Facebook Marketing Sales Funnel 1, Brand Awareness This is where you post engaging and shareable content, such as … Continue reading How to Master the Powerful Facebook Marketing Sales Funnel
Nicki Kamau — January 8, 2020 With over 2.5 billion users, Facebook has become essential to marketing efforts. And while many brands have set up their pages and even run Facebook ads or boosted posts, not many have explored or even taken the time to understand the wealth of marketing opportunities available to them through … Continue reading Marketing for Facebook Groups
Victoria Taylor — August 22, 2019 — August 22, 2019 Caption contests on Facebook are a great way to engage creative people or anyone with a witty sense of humor. They are an easy way to showcase your brand’s personality, help you connect better with your audience and attract followers interested in your company or … Continue reading How to Run a Facebook Caption Contest (Step-by-Step Guide)
Jane Irene Kelly — August 16, 2019 — August 16, 2019 Facebook has more than 2.3 billion active monthly users, so of course, marketers flock to the service. But what if your Facebook advertising isn’t leading to conversions? What are you getting wrong—or simply not doing well enough? This checklist can help you optimize your … Continue reading How to Drive More Sales and Revenue with Your Facebook Ads
It limits targeting options to keep advertisers from running discriminatory ads. Amy Gesenhues on August 16, 2019 Facebook is adding the same Special Ad Category field it rolled out in Ads Manager in July to its Marketing API next month. The update, which is designed for marketers and developers running housing, employment and credit ads, … Continue reading Facebook Marketing API to get ‘Special Ad Category’ field for housing, employment, credit advertisers
In the short term, as long as you’re mindful of the effects these issues are having on users, you can adjust your marketing campaign to compensate for them. Timothy Carter on August 8, 2019 Facebook hasn’t been having a great time lately, at least in terms of public reputation. In the Cambridge Analytica scandal, Facebook … Continue reading Could Facebook’s reputation problem affect your Facebook marketing campaign?
