Sahail Ashraf — January 18, 2017 Follow @Talcontent— January 18, 2017 Facebook is still considered to be one of the safest bets for any brand that wants to make an impact on social media. It’s well established and it has a huge reach. Work it hard enough, and you have an excellent marketing and advertising … Continue reading How To Keep Upping Your Game On Facebook In 2017
Jonathan Payne — January 9, 2017 Follow @SocialGamePlan— January 9, 2017 Over the past year or two, there’s been no shortage of marketers and brands complaining about “the ineffectiveness of Facebook”. We’ve witnessed well-known digital marketers suggesting people should forget about Facebook. We’ve seen brands like Eat24 step away from Facebook with dramatic breakup letters. … Continue reading Why Abandoning Facebook Is A Horrible Idea for Your Business
Nathan Resnick — December 17, 2016 Follow @naterez94— December 17, 2016 Facebook has many integrated and valuable tools that we don’t come close to leveraging for our business. The popular forms of using Facebook are popular for a reason: it’s how Facebook makes money. Every time you use Facebook, whether personally or as your business, … Continue reading 3 Uncommon Ways to Leverage Facebook to Help Grow Your Business
Columnist Andrew Waber says the expansion of Audience Network and recent developments are making it a major challenger to traditional programmatic inventory sources. Andrew Waber on November 9, 2016 Some of the latest changes for Facebook’s Audience Network give it a legitimate claim of being a chief competitor to Google for both website publishers and … Continue reading As Facebook Audience Network broadens, what does it mean for your campaigns?
by Carlo PacisOctober 25, 2016 There’s no doubt about it, Facebook is the most popular social network around. That’s why it makes sense that businesses all around the world use Facebook to promote their products to consumers. Though most marketers know how important having a social media presence is, many of them don’t know the … Continue reading 5 Proven Ways to Promote Your Products on Facebook
by Kenneth SytianOctober 13, 2016 Facebook has been one of the best avenues to get started with nonprofit management. This social media site has helped raise awareness, activate supporters, and even raise funds for nonprofit organizations. With the rise of online fundraising, it’s not news to us that there are other third party businesses trying … Continue reading Facebook New Fundraising Tools 101 for Nonprofits
If your grasp of your Facebook ads attribution is murky, you’re not alone. Columnist Brad O’Brien offers four solutions to help you get a solid understanding of its role in the customer journey. Brad O’Brien on September 15, 2016 Twin Design / Shutterstock.com So you’re advertising on Facebook and have a good handle on … Continue reading 4 solutions to dial in your Facebook attribution
by Prasanna Bidkar Follow @prasannabidkarAugust 6, 2016 Facebook received a lot of flak in the last couple of years. This is partly because of a plethora of new social networks mushrooming. In addition to new applications, apps like WhatsApp caught people’s fancy as smartphones became the device of choice. Its financial numbers and revenue too … Continue reading Why Facebook For Business Is A Good Idea
by Kevin O’Brien July 29, 2016 Follow @kobrienwhyJuly 29, 2016 It doesn’t matter where your business is located or what it offers, there are potential customers on Facebook. The problem most business owners face is that they’ve never been successful generating any business from their social media efforts. An August 2015 study by Manta asked … Continue reading 3 Ways to Improve Your Small Business Facebook Page
by Adam Fout June 24, 2016 Follow @bluesteeletxJune 24, 2016 Lots of companies run their Facebook page blindly — they’ve never done a Facebook page audit, they’ve never considered goals, they’ve never thought about their audience… They’re posting like it’s their personal page — and that’s a recipe for failure. A Facebook audit is like … Continue reading Facebook Page Audit — A Complete Facebook Audit Checklist to Get You Started
