As Facebook campaigns get more complex, adopt an account structure that makes for easy management. Columnist Brad O’Brien shares his go-to method. Brad O’Brien on April 1, 2016 There are multiple ways you can structure a Facebook advertising account. What I’d like to share today is a tried-and-true method I’ve honed over the years. … Continue reading The ideal Facebook advertising structure: single objective
New tool in Ads Manager spotlights underperforming ads and offers suggestions for improvement. Ginny Marvin on March 23, 2016 To help advertisers better understand how well their ads are competing in the auction, Facebook is rolling out Delivery Insights in Ads Manager. The new tool surfaces ad sets that are underdelivering and not reaching as many people … Continue reading Facebook launches Delivery Insights to help advertisers make better ads
by Justin Wong March 18, 2016 Follow @CurvecommsMarch 18, 2016 For those of you who haven’t entered the world of Facebook advertising, there’s a lot of daunting vocabulary. Understanding what all these terms mean may not guarantee a perfect advertising campaign, but it will help you set up your ads properly and make better sense … Continue reading 8 Facebook Advertising Terms You Need To Know
by Shelley Pringle March 17, 2016 Follow @shelleypringleMarch 17, 2016 Last month, Facebook announced a new feature—automated video captions. The company’s employees have been hard at work transcribing 50,000 video ads to train the new captioning tool to be as accurate as possible. If you’re an advertiser, and you’re not ready to trust an automated … Continue reading How (and Why) to Use the Silent Treatment in Facebook Video Ads
by Chris Boyles March 17, 2016 Follow @chrsboylsMarch 17, 2016 A few years ago Business Insider famously published an article entitled “It’s More Likely You Will Survive A Plane Crash Or Win The Lottery Than Click A Banner Ad.” Their list of things you’d have a greater chance of doing: Winning a Mega Millions lottery … Continue reading How Facebook’s New Ads Make a Compelling Case for Content Marketing
by Margot da Cunha March 8, 2016March 8, 2016 It’s rare for a day to go by without me scrolling through my Facebook feed. And I’m not alone: According to DMR, 65% of Facebook users log on daily. As marketers, we know how critical it is to have a business Facebook presence, but we also … Continue reading 10 Smart & Easy Facebook Marketing Ideas
by AJ Agrawal March 7, 2016 Follow @ajalumnifyMarch 7, 2016 Facebook advertising is well-known as one of the most affordable ways to reach your target audience. There are 1.39 billion monthly users to target. But Facebook isn’t always easy to work with. Set a budget and they will spend it. Facebook is very easy to … Continue reading How to Properly Scale Facebook Ads
Facebook’s Atlas can now serve video ads across desktop and mobile and measure how ads lead people to purchase on different devices or in physical stores. Tim Peterson on March 7, 2016 Facebook’s ad server, Atlas, recently came under fire for being less of an ad server and more of a measurement tool, as … Continue reading Facebook Closes Atlas’s Video Ad-Serving Gap, Widens Sales Measurement
by Erin Sagin March 6, 2016March 6, 2016 We all want to squeeze more juice out of our Facebook marketing campaigns, but plenty of barriers stand in the way. Some of us are struggling to identify what changes we need to make to get more visibility and traction for our Facebook posts. Others know exactly … Continue reading 6 Free Facebook Marketing Tools to Juice Up Your Campaigns
by Bonnie Harris February 26, 2016 Follow @waxgirl333February 26, 2016 Social media has opened up a world of affordable, highly visible advertising. Understanding this world requires a solid grasp on marketing and computer science. Facebook advertising offers more than one form of audience-specific advertising platforms, each of which has its own legal, fiscal and promotional … Continue reading 5 Things To Know About Facebook Advertising
