Patrick GroomeMarch 11, 2015 First, you’ll need an enormous rocket… Launching a new forum community can be daunting. This is true even for those of us who have done it before, but increasingly communities are being launched by people with no prior experience of the medium. Forum communities are increasingly becoming a vital part of … Continue reading Don’t Launch Your Forum Without These 3 Things
Patrick SitkinsMarch 9, 2015 You’re sitting there at your desk, head buried in the latest “to-do” from your task list, and you receive a marketing email with the subject line: “FREE MARKET STUDY AND INDUSTRY REPORT.” Your eyes glaze over as you finish reading the Subject Line – and then: Click – Move to Trash. You think … Continue reading Is Email Marketing Still Relevant?
Laura NollMarch 11, 2015 Hi %%USER NAME%%! Time and time again, personalization has proven its value. However, all too often, inboxes are filled with wild attempts at connecting that aren’t actually all that effective. And in the situation in which your personalization efforts fail completely — it can actually work against you. Today, I opened … Continue reading How Email Personalization Fails Can Seriously Work Against You
Brian BasilicoMarch 9, 2015 How would you like to grow your business? Get out of your office and go meet some new people. I am a huge proponent of networking, and conferences equal networking on steroids. Relationships are the currency of business, however you can’t have a relationship with a business … only with people. … Continue reading Making The Most Of Relationships … Your Conference Is Calling
Erin P. FriarMarch 9, 2015 Since many field organizations function as a mobile workforce, communication about client visits between managers and reps can be lost in translation. The misunderstanding that can happen with a mobile workforce leads to rushed visits, inconsistent visits and even lost visits.The distinctly mobile character of field organizations demands that scheduling … Continue reading Why Field Organizations Need Software In Visit Scheduling
John W HayesMarch 9, 2015 Email marketing’s currency is on the rise according to a survey conducted by the leading cloud based technology company Salesforce.com. In a poll of 5,000 marketers, 73% of those surveyed stated that email marketing was core to their business. The survey suggests that marketers are placing more importance on email … Continue reading Email Marketing’s Growing Importance in 2015 (5,000 Marketers Can’t be Wrong)
Paula ChiocchiMarch 7, 2015 While the millennial generation embraces all things digital, technology has also provided them with endless amounts of information. The good news for marketers is that this demographic – also known as Generation Y — still very much uses email throughout their daily lives. But it’s important to know that millennials view … Continue reading 5 Strategies for Effectively Reaching Millennials with Your Email Marketing
Donato DiorioMarch 6, 2015 Gone are the days of effectively reaching your audience with mass emails. Today, sales emails must be targeted, relevant, and break through the noise and hurdles of our inboxes. To do so, I’m breaking email down into five stages, which cover data, spam, content, relevancy and results. To truly be effective … Continue reading The 5 Stages of a Successful Sales Email
Ankur SharmaMarch 8, 2015 So, you’ve done all the hard work. You’ve built a great looking website. You’ve optimized that website for SEO. You’ve even implemented an effective marketing strategy to drive traffic to said website. Now you’re ready to sit back and reap the profits of your labor, but of course, there’s only one … Continue reading Reducing A High Bounce Rate
Satasha ThompsonMarch 8, 2015 Saying hello is easy. A new subscriber comes on board, is highly engaged with your emails, and as a result is boosting your deliverability rating. Over the customers’ lifecycle, the enthusiasm to open every email wanes and engagement rates dip. You send out a thoughtful and creative reengagement campaign, and then … Continue reading The (Almost) Painless Way to Toss Inactive Subscribers
