Automation and machine-learning analytics features are now available for email. Jennifer Cannon on June 17, 2019 Salesforce revealed new Einstein AI capabilities available for its Marketing Cloud users, on Monday at its annual Salesforce Connections conference. The new features, available to customers now, aim to help marketers reach their customers more efficiently and effectively with … Continue reading Salesforce Marketing Cloud brings Einstein AI capabilities to email marketers
Category Archives: Email Marketing
7 Ways To Humanize Your Automated Email Marketing
Kevin George — June 17, 2019 Follow @imkevin_monk — June 17, 2019 Marketing automation is a next-generation, CRM-related tool for increasing lead conversions and improving forecasting and customer segmentation. It is said to be the most transformative advancement in sales and marketing since the emergence of CRM. It not only gives us the opportunity to … Continue reading 7 Ways To Humanize Your Automated Email Marketing
Your 2019 Guide on How to Use Video in Email Marketing
Susan Friesen — June 16, 2019 Follow @eVisionMedia — June 16, 2019 It’s not news that video is at the forefront of marketing these days. From creating videos for your website to hosting Facebook Live sessions, this marketing tool has transformed from a nice-to-have to a must-have if you want to effectively engage with your … Continue reading Your 2019 Guide on How to Use Video in Email Marketing
Everything You Need to Know About Transactional Emails
Kevin George — May 22, 2019 Follow @imkevin_monk — May 22, 2019 Imagine a scenario. You are about to start researching for a trip to a nearby country. You need to know details into everything, from the flight fares, hotels to the places you can visit. Just then, you receive an email that talks about … Continue reading Everything You Need to Know About Transactional Emails
How AV Integrators Can Send Their Best Emails Yet
Veronica Green-Gott — May 16, 2019 — May 16, 2019 Are you struggling with low click-through rates? Low open rates? Writing and sending a great marketing email is trickier than it looks. There’s a lot that goes into a marketing email that may be of little consequence for personal emails. For example, how much time … Continue reading How AV Integrators Can Send Their Best Emails Yet
4 Essential Templates to Jumpstart Your Email Marketing
Aastha Sirohi — April 22, 2019 — April 22, 2019 Email marketing provides an opportunity for businesses to create a bridge of communication with their customers. Sending valuable information and updates, tailored to meet personal needs right to their inbox, is a surefire way to get noticed and do more business with them. The key … Continue reading 4 Essential Templates to Jumpstart Your Email Marketing
Easter Email Marketing That’ll Make Customers Hoppy
VerticalResponse — April 15, 2019 Follow @VR4SmallBiz — April 15, 2019 Ready to get your profits hopping? Put all your eggs in one basket with creative email marketing. Easter-themed promotions have never been easier than with this short guide. The hunt for the perfect email is over Though all businesses can benefit from Easter email … Continue reading Easter Email Marketing That’ll Make Customers Hoppy
3 Must-Have Emails for a Winning Welcome Sequence
Nicole Blanckenberg — April 4, 2019 Follow @https://twitter.com/NicoleBlancken — April 4, 2019 When a person joins your email list, it’s a short way of saying “I’m here, I like what you’re selling and something has piqued my interest.” Naturally, what comes next is both glaringly obvious yet underrated – a welcome email. Call it a … Continue reading 3 Must-Have Emails for a Winning Welcome Sequence
Long live email: Why email’s future remains bright
Part 3 of this email marketing series looks at what email has in store in the coming years and why its growth and continued relevance is all but assured. Len Shneyder on February 1, 2019 Despite the fact that we live in a world where email makes headlines when it’s used as part of a … Continue reading Long live email: Why email’s future remains bright
Top 10 Benefits of Email Marketing
Amreen Bhujwala — January 17, 2019 — January 17, 2019 A study from Adobe estimates that millennials spend about 6.4 hours each day reading their emails. It’s not just millennials using email. Most people use email daily, and they check their inbox everywhere: while working out, eating, and even using the bathroom. Email marketing provides … Continue reading Top 10 Benefits of Email Marketing
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