To ensure emails are delivered as intended, marketers may need to wade into the technical nitty-gritty. Pamela Parker on November 8, 2019 We’ve been exploring the Periodic Table of Email Optimization and Deliverability over the past few weeks, and today we’ll delve into the not-so-sexy, but still vitally important, area of infrastructure. While marketers may … Continue reading Email marketing: Infrastructure intelligence
Kevin George — September 26, 2019 Follow @imkevin_monk A plethora of digital marketing channels have made many marketers question the very existence of email marketing. Although email marketing is professed to be an obsolete channel quite often, it is certainly not the case. Email marketing has significantly evolved in the past four decades and it … Continue reading Plan your Success Story with Email Marketing in 2020
Victoria Taylor — September 24, 2019 As a marketer myself, now and then I need some email marketing stats to prove my point, whether it’s writing content or standing my ground with a marketing strategy. I know all too well how hard it can be to find the exact statistic you need. So for … Continue reading 10 Email Marketing Stats to Prove Your Point
Ashley Hill — September 14, 2019 — September 14, 2019 Email marketing has made huge strides forward, just in the past few years. There are all kinds of bells and whistles you can add to your email campaigns now, like compelling graphics and eye-catching call-to-action buttons. But what’s becoming more and more rare with all … Continue reading Crafting Killer Marketing Emails (That Will Actually Get Read)
Marketers have more control over email optimization and deliverability than they may realize. Jennifer Cannon on September 9, 2019 Martech is always changing and evolving, and the same is true for one of the oldest martech applications in our toolsets — email marketing. Many organizations treat email like a static piece of marketing technology and … Continue reading Testing your email marketing to improve your deliverability
Mike Parry — August 2, 2019 — August 2, 2019 “Is email dead” I hear you ask? Certainly not! Statistics say, email is here to stay, and as we marked 40 years of email marketing in 2018, the future still looks bright. Below, we discuss some of the up and coming trends that will keep … Continue reading The Future of Email Marketing
Rethinking your email strategy requires combining the elements of deliverability and optimizing for subscriber engagement. Jennifer Cannon on August 1, 2019 Reaching the managed inbox is a multi-layered process that involves a growing number of marketing resources and is more challenging than ever before. Thanks to the rise of malicious email practices, Internet Service Providers … Continue reading What is Managed Inbox Optimization for email marketing?
Now is the time to check your program metrics and get your holiday planning on track. Ryan Phelan on July 31, 2019 at 1:15 pm I just spent a lovely weekend on Catalina Island off the Pacific coast near Los Angeles. When I flew home, a miracle happened. My drive from DFW to my house … Continue reading In a summer lull with your email marketing?
Ashley Hill — July 24, 2019 — July 24, 2019 If you’re looking to drive attendance for an upcoming company event, one of the best tools you have at your disposal is email. An overwhelming majority of people check their email daily: an incredible 89% of people check their mail every day, to be exact. … Continue reading How to Do Email Marketing For Events
Shmuel Herschberg — July 3, 2019 Follow @https://twitter.com/shmuelh — July 3, 2019 We live in a global economy. And even if 80% of your business is focused on the US market, that is four time zones right there – six if you count Alaska and Hawaii. No position in your marketing team feels this more … Continue reading Email Marketing Best Practices on Perfect Timing
