by Beth Romelus February 27, 2016February 27, 2016 The battle between HTML and plain-text is an issue that a lot of businesses and marketers think about to themselves when it comes to email marketing. There are advantages and disadvantages to both HTML and plain-text emails. HTML can be used to build nice emails, but plain-text … Continue reading HTML vs. Plain-Text Email, Which is Better?
by Louis Foong February 27, 2016 Follow @thealeagroupFebruary 27, 2016 Gone are the days when marketing messages were chipped into stone or shouted by a town crier. These days, marketers have many ways to try to reach their target audiences, and sometimes it can be hard to know where to aim your efforts. The growing … Continue reading Anatomy of Email Outreach [Infographic]
by Bill Achola February 26, 2016 Follow @billacholaFebruary 26, 2016 Have you ever wondered why you enjoy reading some emails, why you think that others are just a little too boring—and might even be considered “spam”? Well, maybe it’s because of the fact that some emails just do not use the right words. After all, … Continue reading Why YOU Need To Use The Word “BECAUSE” In Your Emails
by Anna Osgoodby February 26, 2016 Follow @annaosgoodbyFebruary 26, 2016 Email marketing is a powerful tool for your marketing strategy that should not be underestimated. Not only is it a powerful way to connect with your subscribers and promote your brand, but it often has a higher acquisition rate than social media. Other great things … Continue reading 3 Ways to Build Your Email List Organically
by Andrew Sheridan February 25, 2016February 25, 2016 Engaging with customers has become increasingly difficult in recent years. Marketers are struggling to keep up with the growing number of devices and media channels used by consumers. Despite the emergence of so many new channels, the most reliable way to engage customers is one of the … Continue reading 3 Surefire Ways to Boost Customer Engagement with Email Marketing
by John W Hayes February 25, 2016 Follow @john_w_hayesFebruary 25, 2016 The future of email marketing is already here and it’s called mobile. Mobile marketing will be front and center in 2016. As email marketers, we should now be thinking of email as primarily a mobile channel. While the traditional desktop environment is still important, … Continue reading Mobile Marketing – Stats to Focus Your Email Marketing Strategy
by Delphine Moulu February 20, 2016 Follow @reelevantappFebruary 20, 2016 What is the right time The right time to send your newsletter is when each recipient is most likely to engage with your email. One’s is said to be engaged when opening your email and doing the action you were expecting — buy an item, … Continue reading How to Send Your Email Marketing Campaigns at the Right Time
by Ben Smith February 21, 2016February 21, 2016 So your subscriber-collection game is strong. People are signing up everywhere: From your Facebook, from your website, in your store. You’re just tearing it up right now, yo. Oh, but, huh. You have all these subscribers and you’re blasting emails at them, but aren’t seeing much of … Continue reading 4 Email Types To Convert Subscribers To Customers
by Karolina Jasvinaite February 19, 2016February 19, 2016 We shake hands when meeting someone new. Someone leads us to our table when we enter a restaurant. We call our moms and they say “Hello.” All of these gestures mean confirmation of interest to interact. Maybe this is why 74.4% of new subscribers expect a welcome … Continue reading 7 Tips to Increase Welcome Email Marketing Engagement and Effectiveness
by VerticalResponse February 18, 2016 Follow @VR4SmallBizFebruary 18, 2016 If you like email marketing because it connects you with your customers, you’re gonna love mobile apps. You may have thought you have to choose one or the other, but there’s good news – you can (and should) take them as a pair. The two go … Continue reading Email Marketing and Mobile Apps: A Well-Suited Pair
