Category Archives: Email Marketing

Telecommuting Tips for When WFH Become WTF

Maren Hogan — May 23, 2018 Follow @marenhogan— May 23, 2018 Jennifer was a rising star in her department. She was an eager and effective worker, going from intern to coordinator in a matter of just 18 months. With her new position came the opportunity to work from home a couple of days a week. … Continue reading Telecommuting Tips for When WFH Become WTF →

3 Common Mistakes Seasonal Businesses Make with Email Marketing

Email Marketing

Emily Wiseheart — May 17, 2018 — May 17, 2018 It’s no secret that small businesses rely on email marketing to communicate with customers. But what if you are a seasonal business? Does email marketing have the same results? Are there differences in best practices? Do seasonal businesses need to be sending emails all year … Continue reading 3 Common Mistakes Seasonal Businesses Make with Email Marketing →

What Do You Stand For And Who Will Sit For You?

Email Marketing

Brian Basilico — May 16, 2018 Follow @bbasilico — May 16, 2018 Let me ask you a question. “What do you stand for and who would sit for it?” Let me explain a little bit. Last week I was speaking at a conference. Now as a speaker, if it’s my conference, it’s my job to … Continue reading What Do You Stand For And Who Will Sit For You? →

How to Use Email Marketing to Adapt to Facebook’s New Algorithm

Email Marketing

VerticalResponse — April 24, 2018 Follow @VR4SmallBiz — April 24, 2018 geralt / Pixabay With 1.4 billion daily users, there is a staggering amount of content published on Facebook every day. To help us sort through all of that information and ensure that our news feeds show us the posts we’re most likely to engage … Continue reading How to Use Email Marketing to Adapt to Facebook’s New Algorithm →

How to Make Your Emails More Relevant and Effective

Email Marketing

Kevin George — April 23, 2018 Follow @imkevin_monk — April 23, 2018 As an email marketer, it’s your job to recognize and pay attention to the needs of your subscribers. When someone signs up for your email list, it’s because they expect to get something worthwhile in return from you. To succeed in email marketing, … Continue reading How to Make Your Emails More Relevant and Effective →

Wayfair is Getting Email Marketing Right – But How Do Other Top Retailers Stack Up?

Email Marketing

James Glover — April 20, 2018 Follow @coherentpath— April 20, 2018 Wayfair is getting it right when it comes to email marketing. In addition to sending different emails to consumers who have bought from them in the past versus non-purchasers who signed up for their list, the home furnishings brand’s emails contain product categories in … Continue reading Wayfair is Getting Email Marketing Right – But How Do Other Top Retailers Stack Up? →

11 Quick Email Marketing Tips that Will Increase Your Response Rates

Email Marketing

Karen Repoli — April 20, 2018 Follow @karenrepoli — April 20, 2018 Despite the rumors, email marketing is definitely not dead. In fact, among savvy marketers, it is actually rated one of the most effective marketing strategies. Take a look at this chart from Smart Insights and Get Response. Credit: Smart Insights and Get Response … Continue reading 11 Quick Email Marketing Tips that Will Increase Your Response Rates →

5 Memorial Day Email Marketing Ideas

Email Marketing

Kristen Dunleavy — April 15, 2018 Follow @KristenWritesIt — April 15, 2018 Memorial Day is on the horizon. The holiday that falls on the last of Monday of May –this year that’s May 28 – has its origins in the years following the Civil War and was originally known as Decoration Day. It became an … Continue reading 5 Memorial Day Email Marketing Ideas →

Is Email Marketing Right For Your Business

Email Marketing

Bill Reynolds — April 5, 2018 — April 5, 2018 geralt / Pixabay Email marketing is a great way to stay in touch with current customers as well as engage with new prospects. However, it may not be the best approach for your brand. How do you decide if email marketing is right for you? … Continue reading Is Email Marketing Right For Your Business →

How Visual Content Can Improve Your Email Marketing

Email Marketing

Susan Gilbert — March 28, 2018 Follow @SusanGilbert — March 28, 2018 How Visual Content Can Improve Readership of Your Emails Is your business not receiving enough leads and conversions from your email marketing campaigns? Visual content can work extremely well whether you include a photo or video that tells a story, illustrates important points, … Continue reading How Visual Content Can Improve Your Email Marketing →