Allen Finn — February 1, 2018 — February 1, 2018 I love email remarketing, using hyper-targeted nurture funnels to gently float prospects away from open-minded indifference and towards becoming paying customers. As such, I’ve long mourned the fact that AdWords’ lone inbox placement, Gmail ads (formerly “Gmail Sponsored Promotions”), were not eligible for use in … Continue reading How to Use Email Remarketing to Achieve Inbox Domination
What are your goals for your email program in 2018? Columnist Jose Cebrian shares his insights on how to make the most of your email marketing this year and beyond. Jose Cebrian on February 1, 2018 With the new year underway, we’re seeing new budgets, new goals and new challenges. It brings both a temporal … Continue reading Make 2018 a great year for your email program
Larisa Bedgood — January 18, 2018 Follow @www.twitter.com/V12Data — January 18, 2018 Keeping your customers and prospects engaged with your emails can be a challenge for any marketer. If you are using email in your marketing mix, you know that click-throughs is extremely important. In fact, in a study by Ascend2, 73% of marketers rated … Continue reading 6 Tips to Skyrocket Your Email Marketing Click-Through Rates
Dave Charest — January 16, 2018 Follow @DaveCharest — January 16, 2018 2017 is in the books. But, as you know, a business owner’s work is never done. Now it’s time to step into the year ahead and look for your next great opportunity. Hopefully, the holiday season has allowed you to put enough wood … Continue reading Small Business Email Marketing Trends to Watch for In 2018
What is a ‘marchitecture,’ and why should it be an essential part of your strategy? Columnist Jim Yu explains how it can bridge the gap between your technology infrastructure and your customers’ needs. Jim Yu on January 10, 2018 As CMOs enter 2018, the recurring theme (and need) to deliver a great customer experience … Continue reading The CMO, martech and ‘marchitecture’: Messaging that matters to customers
Aashish Sharma — December 31, 2017 Follow @ineedseo — December 31, 2017 Segmentation occupies (and if it is not yet, it will have to become) a central place in the emailing and marketing strategies of companies. Segmenting a base of contacts is now within the reach of all. But precisely, what is segmentation concretely? What … Continue reading How to Segment Your Emailing Database Effectively?
Don’t stick with the same old email marketing tactics you used this year. Columnist Ryan Phelan outlines 9 ways you can push the envelope in 2018. Ryan Phelan on December 22, 2017 I anticipate Christmas and the holiday season as eagerly as anybody. I even look forward to the flood of emails that begins … Continue reading Message to email marketers: Show me something different in 2018
Miranda Paquet — December 7, 2017 — December 7, 2017 You know how important the holidays can be for your business. It’s your last chance to drive sales, hit your yearly goals, and set yourself up for success in the year ahead. According to the National Retail Federation, the holiday season brings in 20-40 percent … Continue reading 5 Holiday Sales Email Fails to Avoid
Katie Sweet — December 6, 2017 Follow @misskatiehrdy — December 6, 2017 Shutterstock We’ve reached the point in the year when marketers aren’t holding back on their outbound communications. I woke up on Black Friday to an absolute deluge of emails from essentially any retailer I’ve ever had any interaction with (or not), informing me … Continue reading Irrelevant Emails Are No Longer Acceptable to Consumers
Tyler Norris — November 28, 2017 — November 28, 2017 I’d assume that, much like myself, you too are overwhelmed when searching terms like “best subject lines,” “catchy subject lines,” or “subject line best practices.” I am not here to add to the overwhelming feeling, but rather share my own personal (and ongoing) quest in … Continue reading FWD: FWD: FWD: Catchy Email Subject Lines
