Email Leads In Enterprise Content Delivery, Study Finds by Ray Schultz , February 6, 2019 Email is the top content delivery tool for enterprise marketers, according to Enterprise Content Marketing 2019, a study by the Content Marketing Institute and Marketing Profs, sponsored by Seismic. Of 236 marketers polled, 93% say their firms distribute content by … Continue reading Email Leads In Enterprise Content Delivery, Study Finds
Category Archives: Email Marketing Optimization
How to Declutter Your CRM’s Email Marketing and Make it More Efficient
Steve Hamm — January 26, 2019 Follow @maasprosrdu — January 26, 2019 Email marketing is a popular tool for companies who are interested in building up their relationship with customers, attracting new leads and sharing the latest news and updates with their contacts. The right automated marketing and CRM software can make it easier for … Continue reading How to Declutter Your CRM’s Email Marketing and Make it More Efficient
Using HTML in Email Marketing: What You Need to Know [Infographic]
Jessica Bennett — September 4, 2018 — September 4, 2018 A large number of marketers and business owners rely on pre-designed email templates for their campaigns. Templates are convenient, since you can rely on a designer and simply “pop in” the right content and visual elements like pictures and shapes. This is a great and … Continue reading Using HTML in Email Marketing: What You Need to Know [Infographic]
The 80/20 Rule for Email Marketers
Zach Heller — July 29, 2018 Follow @zheller — July 29, 2018 There are many different ways to apply the 80/20 rule. The law states that roughly 80% of the effects come from 20% of the causes. For email marketers, the rule applies quite obviously in some areas, and more subtly in others. Let’s take … Continue reading The 80/20 Rule for Email Marketers
The Secret Lives of the Marketing Emails Almost Everyone Uses
John Hodge — July 3, 2018 Follow @johnahodge — July 3, 2018 Email is a great way to market to contacts and to stay top of mind. Segmentation can further assist the ability to market relevant information to interested contacts. We’re probably all familiar with the different kinds of email, but what we might not … Continue reading The Secret Lives of the Marketing Emails Almost Everyone Uses
The Great Plain-Text Versus HTML Email Debate, 2018 Style
Matt Harris — June 13, 2018 Follow @mrmch — June 13, 2018 JuralMin / Pixabay If your job security hinges on your ability to disseminate marketing messages via email, then there’s nothing academic about the debate between plain-text and HTML email. And despite what many might think, and despite the fact that it’s been ongoing … Continue reading The Great Plain-Text Versus HTML Email Debate, 2018 Style
How to Make Your Emails More Effective
Kayla Sloan — June 4, 2018 — June 4, 2018 When email first gained popularity about twenty plus years ago, the business world quickly realized its value. Sending nearly instantaneous messages to colleagues they could read at their convenience was a major time saver. Of course, over time email systems have evolved and changed beyond … Continue reading How to Make Your Emails More Effective
Get to Inbox Zero with These 3 Tips
Liz King — May 20, 2018 Follow @lizkingevents — May 20, 2018 rawpixel / Pixabay Do you find it difficult to respond to all the emails in your inbox, and sort through all the junk? Our inboxes have become command central for our businesses, and learning to manage them well is incredibly important. In this … Continue reading Get to Inbox Zero with These 3 Tips
3 Easy Ways to Make Your Marketing Emails Highly Effective
Amanda Clark — May 16, 2018 Follow @GrammarChicInc — May 16, 2018 Email marketing has long been the crown jewel of digital marketing; for all the advances we’ve seen in social media and targeted ad-buying, email is still the most effective way to reach out directly to consumers. It’s no surprise, then, that so many … Continue reading 3 Easy Ways to Make Your Marketing Emails Highly Effective
How to Create a Quiz that Increases Email Signups
Syed Balkhi — May 16, 2018 Follow @SyedBalkhi — May 16, 2018 Quick question: Would you like to boost your email list by 500% with minimum effort? Who would say no to that, right? Well, you’re in for a treat. In this article, you’ll learn how you can use quizzes to supercharge your lead generation … Continue reading How to Create a Quiz that Increases Email Signups
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