by Dan Radak Follow @DanRadakOctober 11, 2016 In the world of retail, ecommerce or not, the focus will always be on two main metrics – customer acquisition and customer retention. Customer acquisition is a fancy term for attracting new customers while customer retention is a fancy term for ensuring a customer returns and makes another … Continue reading Loyal Ecommerce Customers – Just Wishful Thinking?
by Sean Hargrave, Staff Writer, September 28, 2016 So only around half of British retailers use abandoned cart email retargeting. Yet according to the same piece of research, and another that is coincidentally also published today, they are the most successful automated emails available to marketers. Just how successful? Well, to take the case study of … Continue reading Abandoned Shopping Carts Are Email Marketing’s Greatest Opportunity
by Jesse RichardsonAugust 29, 2016 We’ve all heard the saying “Cash is King”. And it’s true: Cash is the lifeblood of a business. From being able to make payroll to paying supplier invoices to paying recurring bills like utilities and rent, the necessity of having adequate cash on hand is crucial for a business to … Continue reading Managing Revenue for Multi-Month Subscriptions
by Andy Beohar Follow @sevenatomsbuzzAugust 26, 2016 Nearly seven out of ten online consumers abandon their shopping carts, reports the Baymard Institute, which aggregated eCommerce cart abandonment rate studies to reach this figure. Depending on the time of year, Listrak’s Shopping Cart Abandonment Index can spike as high as 83 percent, with the six-month average … Continue reading Shopping Cart Abandonment – 3 Best Practices To Address This Problem
by Monica OrrigoAugust 12, 2016 In 2015, Forrester predicted that B2B eCommerce sales would be twice that of B2C eCommerce, shedding some light on interesting aspects of the B2B sphere. Whilst the retail sector was the first industry to take up eCommerce, defining many of its key characteristics in the process, the demands of B2B … Continue reading 3 Ways eCommerce is Changing Operations and Supply Chain Management
by Brett Bair August 1, 2016August 1, 2016 Any brand still thinking they’re in the driver’s seat when it comes to controlling customer behavior is completely delusional. Unfortunately, advancements in technology and your competition mean the customer now has the upper hand. For those of us that have been living and breathing in the world … Continue reading Using Behavioral Customer Data to Optimize the Real Ecommerce Customer Journey
by Jim Edgett July 24, 2016July 24, 2016 Retailers face a lot of competition, both online and offline. And in many cases the products they sell are very similar. As an e-commerce marketer, how do you differentiate? How can you ensure that your website is not seen as a commodity? Start by creating better e-commerce … Continue reading How to Differentiate in E-Commerce
by Anil Gupta July 7, 2016July 7, 2016 How many times has this thought crossed your mind? Well, honestly, not a lot of times by me! The other day, my ‘to be tucked in the basket’ list grew too hefty to wait any longer. So there I was, exposed to the eager world of internet … Continue reading Shipping Charges Apply – Break Your Customers’ Heart or Make Them Go Mush
by Jack Loechner, Staff Writer @mp_research, June 28, 2016 According to a new report from Catchpoint, shopping cart abandonment costs online retailers between $15-20 billion annually in lost sales. Shopping cart abandonment rates have traditionally run between 60 and 80% of all online shopping experiences. If a customer places an item in their cart on … Continue reading Cart Abandonment Or Savvy Shopping?
by Alex Birkett June 24, 2016June 24, 2016 You and I may have a hard time believing it, but many people are afraid to shop online. Now, as someone who regularly makes ridiculous impulse purchases, I never second guess entering my credit card information online. In fact, I just bought a Led Zeppelin coffee mug … Continue reading What Do You Do When Your Customers Are Afraid To Shop Online?
