Columnist Kevin Lee explains the ins and outs of header bidding in programmatic display and how it will make its way into other forms of media. Kevin Lee on January 5, 2017 Header bidding is all the rage in the programmatic ecosystem at the moment, and it signals a significant shift in the way … Continue reading How programmatic and header bidding will disrupt all media in 2017
Jonny Rosen — December 13, 2016 Follow @ohjonny— December 13, 2016 When Facebook came on the scene, it changed the way we all approach social media. It set the standard for how social networks should proceed, and it quickly became the biggest player in the game. Pinterest was another game changer. Soon after it arrived … Continue reading Predicting The Next Social Media Disruption
by Randall Beard July 22, 2016July 22, 2016 “Dis-ruhp-shuh n”―a radical change in an industry, business strategy, etc., especially involving the introduction of a new product or service…disrupting innovation. We are swimming in marketing disruption. Data and technology are fundamentally changing the way brands market and interact with consumers. It’s almost a full-time job keeping … Continue reading How to Harness Disruptive Forces for Disrupting Innovation
by Jordana Makin June 7, 2016 Follow @TextMarketerLtdJune 7, 2016 When was the last time you asked someone for a bit of change and more importantly when was the last time you were successful in gaining some? What do you need it for anyway? Bus fare? Restaurant tips? Chipping in for colleague’s birthdays and leaving … Continue reading Reaching the Generation of Cashless Shoppers
by Alexandra Levit April 14, 2016 Follow @alevitApril 14, 2016 A new book by McKinsey and Company outlines four major forces that will transform the world of the mid 21st century. A disruptive force is one that causes a major change in the fabric of an industry or society. Consulting firm McKinsey and Company believes … Continue reading 4 Disruptive Forces Poised to Change Your Business
by Daniel Burrus April 11, 2016 Follow @DanielBurrusApril 11, 2016 Every marketplace and industry is currently going through a digital transformation. The days of having a “wait and see” approach in business are over. Your brand along with your products and services will need to continually evolve to remain relevant in a world dominated by … Continue reading You Can Be Disruptive by Asking a Simple Question
by Rachel Winstead April 11, 2016April 11, 2016 It’s no secret that digital disruptions are changing the way we live and work. What isn’t so clear is how digital disruption will start to affect small boutiques as online sales steadily increase. Does the small boutique stand a chance against larger competitors? Understanding Digital Disruption When … Continue reading Digital Disruption and the Fate of Small Business Marketing
by Gord Hotchkiss, Featured Contributor, (February 23, 2016) If you ask publishing giant Elsevier, Alexandra Elbakyan is a criminal — a pernicious pirate. If you ask the Lifeboat Foundation, or blogger P.Z Myers, or millions of students around the world, Alexandra Elbakyan is a hero. Labels can be tricky things, especially in a world of … Continue reading The Face Of Disruption
