Stop building data and martech solutions no one uses. Start activating transformation that delivers real ROI. Kristina Kalpokaite on April 18, 2025 Digital transformation has reached near-universal adoption — but success remains elusive. Most large organizations have spent the last decade modernizing systems, embedding data teams and rethinking customer journeys. Despite this progress, … Continue reading 4 pitfalls of digital transformations and how to avoid them
TikTok, YouTube and Substack have rewritten the rules of media, leaving legacy outlets scrambling to survive. Jay Mandel on February 28, 2025 The media shake-up is happening now, and traditional outlets are struggling to survive. Legacy media is clinging to outdated business models like a boomer still trying to print out MapQuest directions. Meanwhile, … Continue reading How digital natives changed the game on legacy media
January 31, 2025 The missing piece to your successful digital transformation Include people in the process, from pilots to use cases, for the best results. BY Shmulik Fishman Digital transformation is the most important investment that organizations can make to drive enterprise value. That’s according to 68% of 1,600 business leaders surveyed by Deloitte. And while … Continue reading The missing piece to your successful digital transformation
November 16, 2024 Why you need a digital estate plan and how to create one So much of our lives is spent online, we need a digital estate plan to cover our virtual assets, from bank accounts to crypto currency. BY Emily Guy Birken Chances are good you’ve never considered the need for a digital estate … Continue reading Why you need a digital estate plan and how to create one
Cities worldwide are rebranding through digital transformation, offering marketers insights into modernization and innovative storytelling. Shama Hyder on August 9, 2024 As the CEO of a marketing and PR agency, I’ve observed a fascinating trend in recent years: Major cities around the world are undergoing digital transformations, not unlike the shifts we’ve seen in … Continue reading Urban digital transformation: Insights for marketers from global smart cities
Adapt your marketing strategy to new privacy regulations and AI advancements to to stay ahead of the curve. Christie Ray Harrison on July 12, 2024 The only constant in marketing is change. With new trends, technologies and techniques emerging almost daily, the importance of swiftly adapting only increases. Specifically, two connected areas in the … Continue reading 3 strategies to navigate change as digital privacy evolves
June 21, 2024 Why mymind is one of the best tools out there for digital scrapbooking mymind uses AI to classify everything you save, making it easy to find anything, even after you accumulate a library. BY Jeremy Caplan This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites … Continue reading Why mymind is one of the best tools out there for digital scrapbooking
Pega product announcements at PegaWorld included enhancements to Blueprint, its genAI-powered application designer. Kim Davis on June 10, 2024 “I think it is going to revolutionize what our customers are able to do,” said Pega founder and CEO Alan Trefler. Addressing the keynote audience at PegaWorld 2024, Trefler was describing Pega GenAI Blueprint, a … Continue reading Pega’s Blueprint for digital transformation
Digital transformation shouldn’t sacrifice consumer trust. Grow your brand through AI and other tools while safeguarding your reputation. RJ Licata on June 5, 2024 With consumers performing an increasing number of transactions online, the importance of digital transformation in 2024 is immense. New digital tools, workflows and AI technologies can increase organizational value and … Continue reading How to safeguard your brand during a digital transformation
Dive into the world of AI-powered marketing strategies for consumer-packaged goods, revealing new avenues for creativity and efficiency. Jason Ippen on March 13, 2024 In the dynamic world of consumer-packaged goods (CPG), my curiosity has converged around brands, consumer behavior, behavioral economics and the intriguing domain of artificial intelligence. What excites me most about this … Continue reading Riding the AI tsunami: Harnessing creativity and efficiency in the digital ageÂ
