Brands that embrace emerging technologies and advertising formats – like connected TV, visual and voice search and AR advertising – will thrive in the new year. Chris Loretto on January 2, 2019 From the rise of voice advertising to the connected TV revolution, there were major strides in the digital marketing space this past year. … Continue reading Digital marketing in 2019: Here’s where we’re headed this year
Category Archives: Digital Marketing
Holistic Digital Marketing
Dale Keipert — December 14, 2018 Follow @360Interactive — December 14, 2018 StartupStockPhotos / Pixabay It’s nearly impossible to keep up. Search, Content, Social, Email, Display, Mobile, the list goes on and on. The challenge with digital marketing is that there are more ways to try to connect with your customers than you have time, … Continue reading Holistic Digital Marketing
What Mario Kart Taught Us About Digital Marketing
Maria Mora — November 7, 2018 Follow @mariamelee — November 7, 2018 Our annual group costume was born from a mutual love of Mario Kart, the game that’s been evolving since 1992. With over 100 million copies sold, Mario Kart is beloved around the world — even by people who now get destroyed by their … Continue reading What Mario Kart Taught Us About Digital Marketing
Digital Commerce Is Disrupting B2B With No End In Sight
Tony Zambito — November 1, 2018 Follow @tonyzambito — November 1, 2018 QuinceMedia / Pixabay Digital commerce is growing at lightning speed. Putting pressure on B2B Executives to transform their businesses. Commerce models that have been relied on for the past twenty to thirty years will give way to a new robust era of digital … Continue reading Digital Commerce Is Disrupting B2B With No End In Sight
Why Digital Marketers Should Pass Call Data into Google Marketing Platform
Derek Andersen — October 22, 2018 — October 22, 2018 On June 27th, Google combined its DoubleClick and Google Analytics suites under the name Google Marketing Platform. This unified stack gives advertisers a single point of control to plan, buy, measure, and optimize digital media. As a result, marketers can see a unified channel view … Continue reading Why Digital Marketers Should Pass Call Data into Google Marketing Platform
What Digital Marketers Can Learn From Their Analytics Data
Andrew Schulkind — October 17, 2018 — October 17, 2018 If you’re not measuring it, it doesn’t matter. And you’re doing any sort of digital marketing, including content marketing, you’d better be measuring how well that marketing is working. Your analytics data can, of course, tell you a great deal about the health of your … Continue reading What Digital Marketers Can Learn From Their Analytics Data
Why Digital Marketers Should Pass Call Data into Google Ads
Derek Andersen — August 17, 2018 — August 17, 2018 janeb13 / Pixabay Google Ads — recently rebranded from Google AdWords — is a powerful, but extremely competitive digital advertising platform enabling marketers to run search, display, and video ad campaigns. In Q4 of 2017, the average CPC (cost per click) for Google Ads spiked … Continue reading Why Digital Marketers Should Pass Call Data into Google Ads
Digital Marketing Requires Mastery of Multiple Skills
Angela Hausman, PhD — August 15, 2018 Follow @MarketingLetter — August 15, 2018 Digital marketing has really come a long way in the last decade. Once, it was merely banner advertising and social media, digital marketing is now an integrated set of tactics requiring a diverse skill set, making it distinctly different from marketing that … Continue reading Digital Marketing Requires Mastery of Multiple Skills
Hit Your Mark With These 10 Actionable Digital Marketing Tactics
Ibrahim Kareem — August 3, 2018 Follow @Soapmedia — August 3, 2018 Online marketing refers to any form of marketing that happens on the internet. It involves a wide range of techniques and technologies such as social media, email, search engines and mobile devices. The internet changed the way people engage with businesses and brands. … Continue reading Hit Your Mark With These 10 Actionable Digital Marketing Tactics
Ways GDPR Will Transform the Digital Marketing Industry [Infographic]
Jomer Gregorio — July 27, 2018 Follow @JomerGregorio — July 27, 2018 The General Data Protection Regulation (GDPR) is said to be the most important change in data privacy regulation in the last two decades. Coming into force last May 25 this year, this newly-implemented regulation is set to revolutionize the way that business organizations … Continue reading Ways GDPR Will Transform the Digital Marketing Industry [Infographic]
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