Wesley MacLaggan — January 11, 2019 — January 11, 2019 As we jump headlong into 2019, the digital advertising industry continues its exciting journey through new ad formats, breaking news, and shifting ad budgets. To dive deep into the state of the industry and anticipate what the New Year will bring, we dove into industry … Continue reading Top 10 Trends in Digital Advertising in 2019
Category Archives: Digital Advertisement
Is Your Digital Advertising Signaling the Right Message to Buyers?
Howard J. Sewell — December 29, 2018 Follow @hjsewell — December 29, 2018 There’s a fascinating article over at LinkedIn: “You Are What You Signal,” in which the authors discuss the concept of “signaling theory” in advertising, best summarized in simple terms as the way in which ads “signal” a consumer into trusting a particular … Continue reading Is Your Digital Advertising Signaling the Right Message to Buyers?
Digital Advertising 101 – How It Can Help Your Business? [Infographic]
Jomer Gregorio — August 8, 2018 Follow @JomerGregorio — August 8, 2018 From social media and mobile chat apps to websites, search engines, and email – it is without a doubt that the digital landscape has a lot of cost-effective channels to offer for the business industry. For almost 20 years, these digital channels have … Continue reading Digital Advertising 101 – How It Can Help Your Business? [Infographic]
Digital and TV Advertising Overlap
Digital and TV Advertising Overlap by Jack Loechner , Staff Writer @mp_research, August 9, 2018 As consumer attention is increasingly split across screens, marketers are looking holistically at all touchpoints to find their audiences in the right place, at the right time. It’s not enough anymore to look at digital media and TV advertising as separate channels with … Continue reading Digital and TV Advertising Overlap
Former Zulily Employees Announce Digital Ad Platform New Engen
David Holley A group of Seattle entrepreneurs, who worked at flash sale site Zulily before it sold for $ 2.4 billion in 2015, are announcing a new company that has been developing a technology to help advertisers figure out where to efficiently buy digital ads. Called New Engen, the company was founded in … Continue reading Former Zulily Employees Announce Digital Ad Platform New Engen
Onward To Digital And Innovative Ideas
Onward To Digital And Innovative Ideas by Laurie Sullivan , Staff Writer @lauriesullivan, June 21, 2018 When MediaPost published the article about WPP undergoing an overhaul to support digital marketing and advertising, it struck a chord with some marketers and agency executives. A few have shared their thoughts with me. It seems the shift to digital and emerging … Continue reading Onward To Digital And Innovative Ideas
How Will Digital Advertising Work Now That Privacy Is Here to Stay?
How Will Digital Advertising Work Now That Privacy Is Here to Stay? by Myles Younger , Columnist, June 5, 2018 Ad blockers. Safari Intelligent Tracking Prevention. GDPR. Cambridge Analytica. It’s now undeniable: the door is closing on unfettered user-level data and behavioral targeting, and marketers, publishers, and digital ad platforms are being forced to adapt. … Continue reading How Will Digital Advertising Work Now That Privacy Is Here to Stay?
Digital advertising’s opportunities & threats from Mary Meeker’s Internet Trends report
Trends marketers should be paying attention to in the year ahead. Ginny Marvin on June 1, 2018 Advertising wasn’t a major focus of Mary Meeker’s Internet Trends report this year, but the well-known internet analyst pointed out several interesting developments that affect the sector. Here we lay out some of the opportunities and challenges … Continue reading Digital advertising’s opportunities & threats from Mary Meeker’s Internet Trends report
Digital Advertising Alliance’s new ‘PoliticalAds’ icon will identify online political ads that meet new guidelines
The group, composed of multiple ad organizations, has released new guidance for political advertisers and a PoliticalAd icon for ads that comply. Amy Gesenhues on May 22, 2018 As we move closer to the 2018 midterm elections, the Digital Advertising Alliance (DAA) is trying to build more transparency around political ads and make political advertisers … Continue reading Digital Advertising Alliance’s new ‘PoliticalAds’ icon will identify online political ads that meet new guidelines
Digital Advertising Trends
Digital Advertising Trends by Jack Loechner , Staff Writer @mp_research, February 15, 2018 The digital advertising industry shows few signs of slowing down, according to a paper by Brian Finnerty for MarinSoftware, presenting Industry Data and the Marin Advertising Index, representing billions of dollars of annual ad spend on the Marin platform. The report speaks … Continue reading Digital Advertising Trends
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