At the MarTech Conference, we discussed why silos, integrations and neglected data streams keep marketers from seeing the full picture. MarTechBot on September 26, 2025 At the September MarTech Conference, MarTech Editorial Director Mike Pastore gathered three seasoned practitioners to tackle a deceptively simple question: if marketers are swimming in data, why are so … Continue reading Underutilized data sources: Unlocking what marketers already have
What data clean are, who uses them and why, how much they cost, where they fit in your stack and more. Chris Wood on May 11, 2023 Data clean rooms (DCRs) are a relatively new technology that marketers are using to enhance their use of data in a privacy-compliant way. Ana Milicevic, principal and co-founder … Continue reading Marketing use cases for data clean rooms
New capabilities from Basis Technologies will help agencies communicate campaign performance to clients. Kim Davis on June 9, 2022 Basis Technologies (formerly Centro), the workflow automation and business intelligence provider, has launched Data Canvas, a solution aimed at helping agencies communicate with clients on campaign performance through live dashboards. Data Canvas is seen as an … Continue reading New solution promises improved data visualization to streamline campaign reporting
Enable your marketing teams to be agile enough to react to real-time insights. Position2 on October 8, 2021 Data remains one of the most powerful assets in business. Those who know how to leverage it can execute data-driven campaigns with purpose, precision, and laser vision. And those who don’t are likely to have rudderless … Continue reading The top 4 data issues campaign managers face and how to solve them
Brian Wallace — January 31, 2020 We have an abundance of smart technology, from artificial intelligence to robotics, but who are the humans who program this tech- and where do they find jobs? They’re called data scientists, applicants of math, data, AI, and the scientific method; and from 2011-2012, job postings for “data scientist” jumped … Continue reading The Makers of Data Science
Alex Papageorgiou — January 10, 2020 Kaggle, the Google-acquired data science platform, started as a virtual meeting point for machine-learning geeks to compete on predictive accuracy scores. It evolved into a Swiss Army knife for data science and analytics—one that can help data professionals, including data-driven marketers, elevate their analytics game. Despite being a free … Continue reading A Marketer’s Guide to Kaggle for Analytics and Data Science
