by Laurie Sullivan, Staff Writer @lauriesullivan, November 18, 2016 Nearly one third of all Google searches show local intent, and 76% of people who search on their smartphone visit a business within a day. Search marketers that have heard those numbers repeatedly now have an opportunity to capitalize on services that support local search and … Continue reading Data From Local Search, Reviews, Recommendations Feeds The Beast
by Laurie Sullivan, Staff Writer @lauriesullivan, November 2, 2016 Capturing consumer data without using it to personalize messages should become a “cardinal sin” because it alienates existing and potential customers and limits their desire to share more, according to the first annual L2 Intelligence Report: Data & Targeting 2016. The average brand collects 11 points … Continue reading The ‘Cardinal Sin’ Of Data Collection
by Christopher GillespieOctober 26, 2016 Are we still talking about data? In this day and age do we really need to tout the necessity of good data? You bet! Although, you wouldn’t think so from the way you hear people talking about it. Data is last year’s topic and practically everybody under the sun is … Continue reading 3 Ways Good Data Makes Your ABM Program Take Off Like a Rocket
by Aaron Baar, Staff Writer, October 25, 2016 Yeah, that headline has a pretty big “duh” factor to it. Of course information is critical when it comes to making a decision; true impulse decisions are infrequent and they rarely work out the way we’d want. But every now and then it’s important to remind ourselves … Continue reading Information Is Critical For Consumer Decisions
Many B2B marketers lack the necessary data to make effective business decisions — or they lack confidence in the data they do have. Columnist Victoria Godfrey explains how to overcome data paralysis. Victoria Godfrey on October 25, 2016 In today’s highly competitive digital economy, the result that counts is revenue, and the only way … Continue reading Why marketers must be data-driven
by Ted McConnell, Featured Contributor, October 13, 2016 Earlier this month, OMD’s Julie Fleischer and Neustar’s Steven Wolfe Pereira poked at data integrity issues during a Chicago conference, creating some timely swirl by highlighting a simple truth: We lack data integrity standards. Advertisers are becoming skeptical of claims about data. We owe them some accountability, but … Continue reading The Data Quality Imperative
by Bill ConnOctober 3, 2016 Do you ever get the feeling that your marketing content is falling on deaf ears? You finely tune the strategy, digging in to understand what’s going on in your market and the pain points driving your customers. You come up with a killer idea for a campaign. It’s all hands … Continue reading Data Storytelling: Turning Crickets into Conversation
As big data continues to grow by leaps and bounds, columnist Melody Gambino discusses the future of programmatic and data deals, and why high-quality data is the key to success. Melody Gambino on August 30, 2016 Earlier this year, I wrote about the emerging opportunity for brands to truly adopt personal marketing. I define personal … Continue reading All-you-can-eat data deal coming to a programmatic market near you
by Zuzanna Pasierbinska-Wilson Follow @fattypontoonskiAugust 30, 2016 The rise of social media has created endless amounts of data for marketers to sift through looking for insights. Customers’ opinions on your product and how it could be improved, your brand, as well as your competitors and their products, are all at your fingertips—but only if you … Continue reading How Human Data Insights Can Grow Your Brand
Columnist Joshua Reynolds takes a look at McDonald’s ad strategy during the Games, how Panera Bread moved in on the fast-food giant’s blind spot and what marketers can learn from the outcome. Joshua Reynolds on August 30, 2016 lazyllama / Shutterstock.com If you tuned into the recent Rio Olympics, you saw many inspiring acts of … Continue reading Hitting blind spots on the way to gold? Olympics ads remind marketers to sweat the data details
