by Jeff Sauer Follow @jeffalyticsOctober 6, 2016 Clients just don’t get it. During my marketing agency days, it was hard to walk down the hallway or hold a meeting without hearing this phrase. It was a rallying call of the disaffected. A mantra for marketing service providers. It was dead wrong. During my agency career, … Continue reading Your Client Isn’t Dumb (You Just Lack Perspective)
Category Archives: Customer Retention
How to Get and Keep Your Ideal Customer
by Martha Spelman Follow @marthaspelmanAugust 13, 2016 You only need one customer. At a time, that is. You only need the one customer that buys. Customer profiling is imperative: the better you know your ideal customer and target them with valuable, relevant information, the better the odds that they will pay attention and buy. Figuring … Continue reading How to Get and Keep Your Ideal Customer
6 Ways to Build Trust with Your Readers & Turn Them into Customers
by Lori SoardAugust 6, 2016 Building trust with your readers can be difficult. In most cases, you are marketing to people who don’t really know you and have no reason to trust you. It’s important to gain the trust of your readers if you want them to believe what you have to say. It is … Continue reading 6 Ways to Build Trust with Your Readers & Turn Them into Customers
The Tор 10 Customer Retention Strategies fоr Lосаl Businesses [Infographic]
by Justin Herring July 18, 2016 Follow @justincherringJuly 18, 2016 You spend days, weeks, months getting a new customer or client. All the phone calls, emails, texts trying to show the benefits of your service or product. They finally come on board and you super excited but right away move on to the next prospect … Continue reading The Tор 10 Customer Retention Strategies fоr Lосаl Businesses [Infographic]
Who Owns the Renewal? – 3 Ownership Models to Guide Your Decision
by Dave Blake May 20, 2016 Follow @davecblakeMay 20, 2016 During my travels meeting with customer success leaders from around the globe, I’m frequently asked two common questions. Who should own the renewal, sales or customer success?How should I compensate my Customer Success Manager (CSMs)? I’ll cover the answers to these questions in a two-part … Continue reading Who Owns the Renewal? – 3 Ownership Models to Guide Your Decision
7 Reasons Customer Retention Should Be Your #1 Priority
by Patrick Antinozzi May 5, 2016 Follow @pattitudezMay 5, 2016 More, more, more… We hear a lot about finding ways to acquire new customers. Strategies, data, technology, marketing tactics… It’s all out there in mass quantities. But what about keeping the customers you already have? Businesses are finally starting to realize that customer retention should … Continue reading 7 Reasons Customer Retention Should Be Your #1 Priority
The Secrets of Customer Retention & Communication in E-Commerce
by Julian Arden April 21, 2016April 21, 2016 Providing an excellent customer experience is one of the most important ways to improve retention and profitability in any business. A smart Customer Success strategy should always be set as a priority for any business in today’s market. Today’s customers are clever, connected, and terribly disloyal. They … Continue reading The Secrets of Customer Retention & Communication in E-Commerce
How do you retain clients? Retain your staff.
Client retention starts with good staff retention. Columnist Adam Weiss discusses the ways leaders can motivate their team and keep their employees on board. Adam Weiss on March 18, 2016 at 9:58 am As a client services professional, I spend time thinking about client relationships and the significance of retention. Questions like, “How are we, … Continue reading How do you retain clients? Retain your staff.
5 Best Practices to Decrease Customer Churn
by Burke Alder February 4, 2016February 4, 2016 If you’re a customer success leader, the word “churn” makes you cringe. While there are many variations in how the term is used, it’s always a measure of attrition or loss, and it can refer to lost customers, contracts, MRR, revenue, contract value, or bookings. Decrease Customer … Continue reading 5 Best Practices to Decrease Customer Churn
5 Creative Ways to Use Social Media for Customer Retention
by David Boutin December 21, 2015December 21, 2015 The Internet is peppered with blog posts about how to generate leads and get more customers through social media and rightfully so; it’s a fantastic topic worth talking about. But I rarely (if ever) see posts about how to use social as a means to retain current … Continue reading 5 Creative Ways to Use Social Media for Customer Retention
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