Increase customer lifetime value by repurposing your demand generation content and maximizing your martech stack for upsells and cross-sells. Stephanie Miller on June 12, 2024 We know martech and demand generation strategies work best to engage prospects when brand recognition is present. So, why don’t we consistently use those strategies on existing customers with … Continue reading 7 value-added assets to engage and upsell customers
A step-by-step workshop approach to defining the key ‘entry points’ where your product or service can solve customers’ pressing pains. Eric Holmen on May 9, 2024 Understanding the “entry points” where your ideal customers first experience the acute pains your product or service can solve is critical for marketing success. An entry point is … Continue reading How to turn your ideal customer’s pain points into entry points
Video can be a simple way to make emails more engaging, convey information to customers and generate more conversions. Liz Wilcox on May 1, 2024 One of the biggest missed opportunities amongst marketers is the use of video in your email marketing. As the rules around bulk senders get stricter and deliverability gets harder … Continue reading Using video in email to engage customers and close deals
By Sean Cudahy October 20, 2023 When Delta Air Lines unveiled sweeping changes to its loyalty program last month, it was an attempt, executives said, to overhaul the program in one fell swoop. In an announcement that instantly drew the ire of customers, Delta revealed in September that it would make elite status a … Continue reading Facing customer backlash, Delta Air Lines CEO Ed Bastian unveils revised plan for SkyMiles changes
15 Proven Ways to Increase Customer Engagement and Build Loyalty Erik Emanuelli / Oct 6, 2023 Are you looking for ways to increase customer engagement? If so, you’re in the right place! Engaging with your audience is one of the most important aspects of running a successful business. Not only does it create loyalty … Continue reading 15 Proven Ways to Increase Customer Engagement and Build Loyalty
Many companies do well in creating value for their customers, but the real key to sustainable growth is found in expanding value. Carlos Hidalgo on May 25, 2023 Customer engagement is essential to the growth of any business, yet so many companies fail to do it effectively. This could be due to messy data, limited … Continue reading Customer engagement: Moving from value creation to value expansion
Are you rolling out a new marketing plan or looking to give your current one a face-lift? Here are 10 proven tactics to get new customers (that cost almost nothing). Tim Parkin on January 24, 2023 Every business needs new customers. Fortunately, some proven tactics work to consistently attract and convert customers like clockwork. You … Continue reading 10 steps to target and connect with potential customers effectively
You want to learn how easy a platform is to use and whether the vendor seems to understand your business and your marketing needs. Pamela Parker on January 20, 2023 When it comes time to purchase or upgrade a customer data platform (CDP) for your organization, the demo can be the best way to really … Continue reading 20 questions to ask customer data platform vendors during the demo
By Kolawole Samuel Adebayo October 20, 2022 E-commerce, as you’ve probably heard, is surging. Buoyed by the pandemic, the sector has shown little sign of slowing down even as the world has opened back up. In fact, estimates suggest U.S. retail e-commerce sales will top $1 trillion this year, up 9.4% over 2021. The question … Continue reading Customers want things faster and cheaper. Can logistics operations keep up?
Create a user experience customers will appreciate and enjoy. Here’s what they consider creepy vs. cool when using their data for marketing. Greg Krehbiel on September 28, 2022 Our ability to collect and use data about our customers is skyrocketing, but consumer expectations can seem contradictory. So how can we craft a data strategy that’s … Continue reading 19 CDP use cases that can annoy or engage your customers
