How to Prepare Your CRM for Maximum Digital Advertising ROI Wisam Abdulaziz May 27, 2025 Digital advertising only works as hard as the system behind it. If your CRM isn’t fully integrated with your marketing efforts, you’re likely missing out on better targeting, smarter bidding, and more accurate ROI tracking. Whether you’re running Google Ads, … Continue reading How to Prepare Your CRM for Maximum Digital Advertising ROI
Collecting the data traditionally captured in a CRM is mere table stakes, according to a new report. It’s time to re-think how you work with customer data. Mike Pastore on February 26, 2025 Customer data is underutilized and the traditional approach of using a customer relationship management (CRM) platform to collect data from sales … Continue reading Are CRMs alone sufficient in a data-driven world?
Tamara Freethy | December 17th, 2024 When it comes to managing successful paid media campaigns, understanding the customer journey is critical. However, many businesses focus solely on online actions, leaving offline interactions such as phone calls, store visits, or even closed leads, out of the equation. For digital savvy marketing teams and business leaders, investing … Continue reading Selling Stakeholders on Offline Tracking and CRM Integration
Connecting the largest online community of businesspeople with your CRM streamlines a number of processes. Here’s how you can do it. Ali Schwanke on November 19, 2024 Linking your CRM with LinkedIn is a powerful way for sales and marketing teams to get more out of both platforms. The reason businesses turn to marketing … Continue reading 5 ways to integrate LinkedIn with your CRM for better sales-marketing collaboration
Discover why curiosity, problem-solving and business acumen are the most important traits for your CRM product owner. Jaimon Hancock on June 21, 2024 Your company just bought a shiny new CRM. Great! Now, who drives it? Effective customer relationship management (CRM) is a cornerstone of marketing success. At the core of this is the … Continue reading 3 traits of an effective marketing CRM product owner
These foundational elements of the martech stack work better together, if you get the integration right. Mike Pastore on February 19, 2024 Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. CRMs are used by both marketing and sales teams to manage customer data, including … Continue reading CRM and marketing automation: The challenges and benefits of integration
Make the most of your CRM data. Learn how real-time and batch-based processing works and ways to use each approach in your campaigns. Ana Mourão on January 19, 2024 When it comes to CRM systems, companies can choose to process customer data in real time or batches. As a marketer, it’s important to understand the … Continue reading Real-time vs. batch-based CRM data processing: Key considerations
B2C Admin Last updated: 28 February 2022 If you’ve been questioning the value of customer relationship management (CRM) software, you can stop now. A recent study by Thomson Data found that a massive 79% of leads don’t convert without a CRM. Just think about that, nearly 4 out of 5 leads are lost to the … Continue reading CRM Software: Find The Best Tool In Our Top 10 (2022)
Rick Kranz January 19, 2022 When HubSpot first entered the tech-dominated marketing scene, it started as an automation platform focusing on sales and marketing. Since then, HubSpot has gone on to help countless businesses scale their marketing and customer relations management operations through its advanced marketing tools. This has seen HubSpot become one of the … Continue reading Choosing a CRM for Sales Automation – Why HubSpot is Your Best Bet
Matthew Popham September 3, 2021 A CRM system is a tool used to organize and store all data related customer information. It allows you track sales leads, phone calls, emails, meetings in one central hub for improved efficiency of operations with your customers. Because we have all the customer data in one hub, it greatly … Continue reading The Impact of Using a CRM on Business Activities
