Category Archives: Creativity And Productivity

How to measure your CreativeOps maturity to unlock performance

Benchmark your CreativeOps function and prioritize initiatives that accelerate performance, efficiency and martech value. Sue Wolski on September 24, 2025 Creative operations (CreativeOps) powers martech-driven organizations by turning technology’s potential into reality. Tools alone can’t implement themselves, run efficiently or deliver value. CreativeOps brings the discipline, processes and accountability that make martech work. It … Continue reading How to measure your CreativeOps maturity to unlock performance →

Exclusive: BIPOC and women ‘non-professional’ creators earn up to 23% less in the creative economy

Creativity And Productivity

By Michael Grothaus October 17, 2022 A new “Future of Creativity” study from Adobe shows that gender and ethnicity disparities continue to persist in the creative economy when it comes to “non-professional” creatives. Just what is a non-professional creative? It’s someone who produces content but does not consider it their primary job. … Continue reading Exclusive: BIPOC and women ‘non-professional’ creators earn up to 23% less in the creative economy →