AI tools surface what’s said about your executives and brand. Build strong, consistent profiles to maintain credibility and influence perception. Shannon Reedy on October 31, 2025 Few technologies have reshaped consumer behavior as quickly as ChatGPT. Launched in November 2022, the conversational AI tool gained 100 million users within two months. It now engages … Continue reading What ChatGPT says about your brand — and why it matters
ChatGPT Uses Google For Back-Up Answers, Test Confirms by Laurie Sullivan , Staff Writer, July 28, 2025 Aleyda Solís, SEO consultant and founder of the boutique consultancy Orainti, conducted an experiment to test how rapidly ChatGPT could index a newly created web page, but discovered more than she had originally hoped. It appears that ChatGPT uses … Continue reading ChatGPT Uses Google For Back-Up Answers, Test Confirms
Takeaways from deploying custom GPTs that enhance GTM workflows, boost efficiency and support smarter marketing strategies. Océane Li on June 6, 2025 Building an AI-first buying journey is now a strategic imperative for CMOs and lean GTM teams. Today’s buyers are self-directed, signals-led and heavily influenced by AI-powered personalization and expert-driven thought leadership. Many … Continue reading Real-world insights from deploying custom GPTs for GTM
OpenAI CEO Sam Altman previously said he hates ads and was concerned about products that manipulate the truth to suit advertisers. Danny Goodwin on April 25, 2025 Could ChatGPT launch an advertising product within the next year? The answer seems to be yes, based on internal OpenAI documents. OpenAI appears to forecast a billion … Continue reading ChatGPT with ads: ‘Free-user monetization’ coming in 2026?
ChatGPT is sending more traffic to education and tech sites while redefining how users discover and engage with content. Danny Goodwin on February 4, 2025 Education, technology and software development websites are seeing a referral traffic boost from ChatGPT search — and ChatGPT sent more traffic to more than 30,000 unique domains by November. That’s … Continue reading ChatGPT growing as a traffic referrer, reshaping search behavior, report says
OpenAI Uses ChatGPT-Related Data Through Apple’s Integrations by Laurie Sullivan , Staff Writer @lauriesullivan, December 11, 2024 Apple has integrated its voice assistant on its iPhone and other devices with OpenAI’s artificial intelligence, as part of a series of updates announced by the tech giant Wednesday. The more interesting part of the announcement is what these … Continue reading OpenAI Uses ChatGPT-Related Data Through Apple’s Integrations
OpenAI is beginning its long-awaited ChatGPT search product – with a wider rollout in the coming months. Danny Goodwin on October 31, 2024 Some ChatGPT users can now search the web with ChatGPT search, OpenAI announced today. ChatGPT has been able to search the web for several months, but today’s update is part of … Continue reading ChatGPT search officially launches
What if you could simulate marketing programs using a CDP before investing in the technology? Marc Sirkin on September 4, 2024 What if you could test-drive an entire marketing technology platform and simulate marketing and sales efforts without risking a single dollar? Thanks to ChatGPT, I did just that. It’s another compelling use case … Continue reading How to use ChatGPT to simulate martech tools and marketing strategy
SearchGPT is OpenAI’s long-expected prototype search engine. Here’s what it looks like. Danny Goodwin on July 29, 2024 OpenAI today announced SearchGPT, its long-anticipated search product. SearchGPT is a “temporary prototype” and limited to just 10,000 users and publishers at launch. OpenAI plans to integrate the “best” parts of the new search features directly … Continue reading OpenAI starts testing SearchGPT prototype
OpenAI has delayed its seductive ChatGPT voice assistants Most people will need to wait until fall. pranav dixit Wed, Jun 26, 2024 ASSOCIATED PRESS If you’ve been dreaming about spending your summer whispering sweet nothings into the digital ears of one of the seductive ChatGPT voice assistants that OpenAI showed off last month, … Continue reading OpenAI has delayed its seductive ChatGPT voice assistants
