Category Archives: ChatGPT

Real-world insights from deploying custom GPTs for GTM

Takeaways from deploying custom GPTs that enhance GTM workflows, boost efficiency and support smarter marketing strategies. Océane Li on June 6, 2025       Building an AI-first buying journey is now a strategic imperative for CMOs and lean GTM teams. Today’s buyers are self-directed, signals-led and heavily influenced by AI-powered personalization and expert-driven thought leadership. Many … Continue reading Real-world insights from deploying custom GPTs for GTM

ChatGPT growing as a traffic referrer, reshaping search behavior, report says

ChatGPT is sending more traffic to education and tech sites while redefining how users discover and engage with content. Danny Goodwin on February 4, 2025   Education, technology and software development websites are seeing a referral traffic boost from ChatGPT search — and ChatGPT sent more traffic to more than 30,000 unique domains by November. That’s … Continue reading ChatGPT growing as a traffic referrer, reshaping search behavior, report says

OpenAI Uses ChatGPT-Related Data Through Apple’s Integrations

OpenAI Uses ChatGPT-Related Data Through Apple’s Integrations by Laurie Sullivan , Staff Writer @lauriesullivan, December 11, 2024 Apple has integrated its voice assistant on its iPhone and other devices with OpenAI’s artificial intelligence, as part of a series of updates announced by the tech giant Wednesday. The more interesting part of the announcement is what these … Continue reading OpenAI Uses ChatGPT-Related Data Through Apple’s Integrations

How to use ChatGPT to simulate martech tools and marketing strategy

What if you could simulate marketing programs using a CDP before investing in the technology? Marc Sirkin on September 4, 2024    What if you could test-drive an entire marketing technology platform and simulate marketing and sales efforts without risking a single dollar?  Thanks to ChatGPT, I did just that. It’s another compelling use case … Continue reading How to use ChatGPT to simulate martech tools and marketing strategy

OpenAI Strikes Gold in Publishing Deals – Data Dates Back To 1857

OpenAI Strikes Gold in Publishing Deals – Data Dates Back To 1857 by Laurie Sullivan , Staff Writer @lauriesullivan, May 29, 2024 There is no shortage of data from publishing companies to train large language models (LLMs) for OpenAI.  Years ago, advertising insiders called data the internet’s gold, but the holy grail at the time was to find a … Continue reading OpenAI Strikes Gold in Publishing Deals – Data Dates Back To 1857