Category Archives: Cars Manufacturing

The dream of an affordable car is dying—and tariffs could make it worse

January 10, 2025 The dream of an affordable car is dying—and tariffs could make it worse About a third of budget vehicles for the U.S. market are built in Mexico. BY Rob Walker Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. If you’re in the market for a cheap new … Continue reading The dream of an affordable car is dying—and tariffs could make it worse

Volkswagen and Rivian agree to $5 billion partnership

Volkswagen and Rivian agree to $5 billion partnership VW will adopt Rivian’s zonal architecture and software, and Rivian will get some much-needed cash. anna washenko   Updated Wed, Jun 26, 2024 Volkswagen and EV company Rivian have entered a new partnership, and the total price tag for the collaboration could reach an eye-popping $5 billion. … Continue reading Volkswagen and Rivian agree to $5 billion partnership