Personal Branding BlogOctober 8, 2015 Recently, I was talking to a friendly fellow business owner about the status of her small bakery business. A few months ago when we chatted, she raved about how much she loved her staff, how comfortable she was with her home and work lives, and how absolutely inundated she was … Continue reading Why, When, and Where You Must Expand Your Business
Margarita HakobyanOctober 1, 2015 As the owner of a small business, you need to be on the lookout for the kinds of mistakes that can tank a business. Conveniently, many of these mistakes are easy to spot coming, if you know what you’re looking for. Over surveying clients Peter Leppik of Vocal Laboratories has asked … Continue reading 7 Most Common Mistakes Businesses Make
Vishal PindoriyaSeptember 30, 2015 So, you’ve spent lots of time and money on your website and your digital marketing, your SEO is optimized, and you’re actually getting decent traffic. But the sales aren’t happening. Low conversions might be attributed to your messaging, your website appearance and navigation, or a competitive disadvantage such as price. In … Continue reading What Retargeting is and Why Your Business Future Relies On It
Jessica MehringSeptember 22, 2015 Are your written proposals getting positive responses? I’m not just talking about getting a “yes” answer to the service you’re proposing to clients. Are your proposals getting you a “You understand me. HECK YES I WANT TO HIRE YOU” response? If not, you might want to rethink how you’re writing them. … Continue reading 3 Proposal Tweaks That Move Your Business From Failing to Flourishing
Dave SchneiderSeptember 17, 2015 This summer I did something I’ve never done before since starting my own business. I stayed in one place. The place was the Boston area. And since I never stay in the same place for more than a month or so (and in fact, we are moving to Costa Rica right … Continue reading Case Study – Are Conferences An Effective Way To Promote Your Business?
Luana SpinettiAugust 11, 2015 The first time I created an invoice for my clients… I just didn’t. All I wrote was a simple email with a summary of blog posts or text translations I had written for my client, the price per post or translated piece and the PayPal ID to pay me to. That … Continue reading Invoicing Nightmare? Use These 3 Free and Open Invoice Tools With Your Clients
Michael KermanAugust 3, 2015 In most circles, making the Most Wanted list is hardly a career goal. However, for manufacturers operating in the channel, it’s essential. All manufacturers want to be the most desired company for channel partners to do business with. But all too often we hear manufacturers lament that their distributors don’t enjoy … Continue reading Manufacturers: How to Make the “Most Wanted” List
Elizabeth StephenJuly 27, 2015 Not every customer will react in the same way to a company’s preferred paperless route. Recently, we came across a utility company that asked customers to switch paper off and tracked responses from the email request to the final registration. What they found was that there was an 85% drop off … Continue reading Maximize Paperless Adoption – Customer Choice Is Key!
Leeyen RogersJuly 24, 2015 We’ve all heard that it’s “not what you know, but who you know.” That has some truth to it, and that’s why it resonates. Who among us has not benefited from an opportunity that could be traced back to someone else? From internships, to jobs, to new business opportunities, most of … Continue reading 4 Tips for Nurturing Genuine Business Relationships
Maureen HochdorfJuly 21, 2015 We’ve made it to our final post in our Starting a Business series. If you’ve followed along during this journey, you’ve taken your business from a mere idea all the way through the process to having a tangible business. Now it’s time to start reaping the benefits of all the hard … Continue reading 10 Ways to Grow Your Business AND Your Piggybank (Part 7)
