by Nicola Faulkner June 14, 2016June 14, 2016 Every now and again it’s worth having a look at your subject line strategies to see if you can breathe any new life into your email marketing programme. Here are the various elements of your subject line you should be thinking about. How long should a subject … Continue reading Optimising Subject Lines to Increase Open Rates
by Ahmad Raza May 26, 2016 Follow @ThisIzSpartaMay 26, 2016 You’ve just finished researching and writing a killer article on strategies for training your cat to do back-flips on command. This knowledge, gathered into a single, easy-to-read format, is ready for primetime! Only one problem, nobody’s reading it. You’re stuck with two “likes” from grandma … Continue reading 3 Reasons Images Are Critical For Expanding Your Blog’s Reach, Even If Google Disregards Them
by Michelle Van den Bergh May 21, 2016May 21, 2016 In this final post of my authentication blog series I focus on DMARC and how it uses SPF and DKIM to close the loop on email authentication. What is Domain-based Message Authentication, Reporting and Conformance (DMARC)? DMARC basically standardizes how email receivers perform email authentication … Continue reading Authentication Blog Series: Part 3 – DMARC
by Katie Hrdy May 19, 2016 Follow @misskatiehrdyMay 19, 2016 Like many businesses, we find that blogs are a critical source of traffic. At Evergage, over 50% of the traffic to our site comes in through this very blog! It’s a critical component of our website and demand generation strategy. To generate valuable traffic to … Continue reading 6 Ideas for Growing Blog Engagement Through Personalization
by Michelle Van den Bergh May 5, 2016May 5, 2016 In part 1 of my Email Authentication blog series, I discussed Sender Policy Framework (SPF) in more detail In this post, which is part 2 of the series, I will explain the next element in the authentication framework, which is DKIM. What is DKIM (DomainKeys … Continue reading Authentication Blog Series: Part 2 – Domain Keys Identified Mail (DKIM)
by Michelle Van den Bergh April 14, 2016 In my blog post entitled “Email Authentication” I wrote about the frameworks (SPF, DKIM & DMARC) that are available to authenticate your outbound email campaigns. In a series of follow-on posts, I will explain in more detail how these work and how they should be implemented.In … Continue reading Authentication Blog Series: Part 1 – Sender Policy Framework
by Laura Cole April 19, 2016April 19, 2016 Less than a decade ago, practices such as blogging and social media were considered as entirely separate entities. While blogging was seen as a serious, long-form channel through which to target traffic, for example, social media was a short-form and spontaneous platform that drove interaction with younger … Continue reading How To Integrate Social And Blogging Platforms In 3 Simple Steps
by Juli Durante April 12, 2016April 12, 2016 There are two kinds of blog posts: the standard, run-of-the-mill posts that perform reasonably well but don’t bring traffic to your website long-term and the shiny gems that bring in more and more visits over time. Those “shiny gems” are called “Compounding Blog Posts”. Instead of decaying, … Continue reading The Science of Compounding Blog Posts and How They Boost Your Traffic
by Goutham Bhadri April 12, 2016 Follow @mktgsamuraiApril 12, 2016 “You can generate an income without having to be totally involved in your business.” That’s one of the biggest advantages to passive income, according to Pat Flynn, owner of Smart Passive Income. If you’ve read the Four Hour Workweek by Tim Ferris, you’re familiar with … Continue reading Want To Boost Your Passive Income? Here’s How.
by Kris Spisak April 4, 2016 Follow @MidloWebApril 4, 2016 Do you blog or produce web articles—adding depth, personality, and proof of your expertise to your business website? Content marketing is not a new idea. Building a library of resources on your website and producing engaging conversation-starters may already be on your to-do list, but … Continue reading The Evolution of Blogging: A Content Marketing Update
