Think artificial intelligence is the next big thing? Contributor Jim Yu explains it’s already being widely employed and will soon be a must-have for your marketing stack. Jim Yu on February 13, 2018 There is no doubt that AI is the topic that is going to dominate 2018 – I think we can all … Continue reading Beyond the AI hype: AI is here and now, and adoption is rising
Abhishek Shah — February 8, 2018 — February 8, 2018 Artificial Intelligence or AI. What comes to your mind when you hear these words. A robot with a human face or a terminator. But we’re not talking about them here. We’re talking about super intelligent algorithms. There are three different classifications of artificial intelligence: Artificial … Continue reading How to Implement Artificial Intelligence Into Your SEO Strategy
AI may be leading the wave of new AdWords capabilities but humans can still add a ton of value to campaigns. Artificial Intelligence is a hot topic in PPC but until the machines fully take over day-to-day account management, there are a few key areas where human PPC pros can still add a lot of … Continue reading 3 ways humans can do PPC better than machines alone
Rudly Raphael — January 25, 2018 — January 25, 2018 The future is here, and the future is artificial intelligence. A technology that once sounded futuristic is now here, and smart businesses have realized it’s not an optional tool in this tech-crazed climate, and begun implementing AI in order to create the easiest possible user … Continue reading How Artificial Intelligence Is Changing eCommerce
Columnist Jim Yu believes that by incorporating the power of artificial intelligence (AI) and deep learning, search marketers can move beyond simple observations and find new patterns in user behavior. Jim Yu on January 24, 2018 In 2015, Google announced that it had added RankBrain to its algorithm, cementing the importance of artificial intelligence (AI) in … Continue reading How AI can uncover new insights and drive SEO performance
A Lack Of Understanding About AI Makes Consumers Uncomfortable by Laurie Sullivan , Staff Writer @lauriesullivan, (January 16, 2018) Consumers still lack fundamental knowledge about artificial intelligence, which makes them standoffish and uncomfortable and raises concerns about sharing information through a variety of technology such as chatbots, despite Gartner’s estimate that by 2020, chatbots will … Continue reading A Lack Of Understanding About AI Makes Consumers Uncomfortable
Rise Of Machines Is Good for Business by Jonathan Shriftman , December 26, 2017 With the explosion of technology resources, from faster processing to unlimited cloud storage, businesses are able to analyze more data in more ways. The technology world is integrated into larger part of business strategies daily. Companies that recognize the value of … Continue reading Rise Of Machines Is Good for Business
Machine learning and artificial intelligence (AI) will change the way search marketers do business. In the latest article in his multipart series on PPC and AI, columnist Frederick Vallaeys shares his strategies for keeping your agency successful in a world of AI-first PPC. Frederick Vallaeys on December 26, 2017 Artificial intelligence (AI) and machine … Continue reading 6 ways ad agencies can thrive in an AI-first world
Aleah Taboclaon — November 8, 2017 Follow @aleahphils — November 8, 2017 Artificial intelligence is revolutionizing tens of industries around the world. We are seeing its various applications in a number of industries, from marketing, customer service, manufacturing, and even more recently, the design industry. Small business owners can use artificial intelligence to their advantage … Continue reading How to Use Artificial Intelligence to Build Your Online Business
Chase Davis — October 11, 2017 — October 11, 2017 Today, it is no longer a question of adopting AI or not. Instead, ask yourself if you and your sales team are ready for the inevitable. Artificial intelligence for business is a reality. If your goal is to forge ahead and lead in your field, … Continue reading Process Audit: How to Prepare Your Team for AI
