Want to Develop Your Agency? Establish Your Unique Expertise by Drew McLellan , June 3, 2022 The buying cycle changed during the pandemic. According to a Demand Gen Report survey from 2020, 68% of B2B buyers said their purchasing cycles took longer than the year before. Prospective clients still go through the same stages, but their journeys … Continue reading Want to Develop Your Agency? Establish Your Unique Expertise
Category Archives: Agency Business
Stuck Making a Big Decision At Your Agency? Consider Your Ideal Outcome vs. Minimum Acceptable Outcome
Karl Sakas January 7, 2022 Stuck on a decision? Consider your Ideal Outcome vs. your Minimum Acceptable Outcome. A client reached out asking for advice on a tough decision they needed to make—they’d tried working through it on their own, but they couldn’t make a decision. They told me about their dilemma and I immediately … Continue reading Stuck Making a Big Decision At Your Agency? Consider Your Ideal Outcome vs. Minimum Acceptable Outcome
How Many Accounts Can One Agency Account Manager Handle?
Karl Sakas December 2, 2021 How many accounts can one AM handle at your agency? Consider these 16 factors. An email subscriber asked me: “How many accounts or clients can one person handle? I limit mine to three at any one time. But maybe there is a better way of determining how many projects I … Continue reading How Many Accounts Can One Agency Account Manager Handle?
What clients need from your marketing agency today
Learn where SMBs want agencies to step in and help – and why they’re willing to pay agencies more. CallRail on September 21, 2021 There’s never been a better time to be an agency. After a rocky 18 months, 80% of small-to-midsize businesses (SMBs) say they’ve recovered from the impacts of COVID-19 – and … Continue reading What clients need from your marketing agency today
3 Interview Tips and Tricks to Prioritize Agent Experience from Day One
Laura Krajewski July 12, 2021 As we emerge from the longest year ever and companies gear up for the “great rehiring” happening in our post-pandemic world, managers and HR reps have to adapt to the changes in hiring. As much as the workforce has been shaped by the COVID-19 pandemic, hiring too has changed with … Continue reading 3 Interview Tips and Tricks to Prioritize Agent Experience from Day One
Reduce Drama At Your Agency: 3 Problems You Can Prevent Using an ARCI Matrix
Karl Sakas July 9, 2021 Use an ARCI (RACI) Matrix to reduce drama at your agency As agencies grow, they often struggle with a key question: Who is in charge of what? Even if you have defined employee roles with titles to match, like “Account Manager” or “Project Manager” or “VP of Sales,” the lines … Continue reading Reduce Drama At Your Agency: 3 Problems You Can Prevent Using an ARCI Matrix
How Agencies Acquire Data And Their Greatest Needs
How Agencies Acquire Data And Their Greatest Needs by Laurie Sullivan , Staff Writer @lauriesullivan, July 1, 2021 Half of agencies participating in the study outsource data functions and cite this as a critical business strategy, with 59% of respondents saying data is important to the success of the organization, according to a study released this … Continue reading How Agencies Acquire Data And Their Greatest Needs
5 Tips to Work With Your Creative Agency and Get Better Results
Katy French June 30, 2021 There’s a lot a creative agency can do for your brand. But if you haven’t worked with one before, you might not know how to start off on the right foot. To get the best work from your creative agency, you want to approach things as a true creative partner. … Continue reading 5 Tips to Work With Your Creative Agency and Get Better Results
What’s a Creative Agency? How They Help & How to Find One
Katy French June 27, 2021 Building a brand doesn’t happen overnight. It takes a lot of work to forge strong relationships with people—and much of that work is done through marketing. Unless you have a powerhouse internal team to help you tell your story, it’s likely you’ll need a little support in crafting and executing … Continue reading What’s a Creative Agency? How They Help & How to Find One
How to Get Clients for a Recruitment Agency
Sheila Bautz June 21, 2021 As a recruitment agency, you want to connect businesses to the best employees. To do that, you first need to find clients to work with. So, how do recruiters get clients? There are a few things that successful recruitment agencies do in order to connect with high-quality clients. The following … Continue reading How to Get Clients for a Recruitment Agency
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