How Agencies Acquire Data And Their Greatest Needs by Laurie Sullivan , Staff Writer @lauriesullivan, July 1, 2021 Half of agencies participating in the study outsource data functions and cite this as a critical business strategy, with 59% of respondents saying data is important to the success of the organization, according to a study released this … Continue reading How Agencies Acquire Data And Their Greatest Needs
Category Archives: Agency Business
5 Tips to Work With Your Creative Agency and Get Better Results
Katy French June 30, 2021 There’s a lot a creative agency can do for your brand. But if you haven’t worked with one before, you might not know how to start off on the right foot. To get the best work from your creative agency, you want to approach things as a true creative partner. … Continue reading 5 Tips to Work With Your Creative Agency and Get Better Results
What’s a Creative Agency? How They Help & How to Find One
Katy French June 27, 2021 Building a brand doesn’t happen overnight. It takes a lot of work to forge strong relationships with people—and much of that work is done through marketing. Unless you have a powerhouse internal team to help you tell your story, it’s likely you’ll need a little support in crafting and executing … Continue reading What’s a Creative Agency? How They Help & How to Find One
How to Get Clients for a Recruitment Agency
Sheila Bautz June 21, 2021 As a recruitment agency, you want to connect businesses to the best employees. To do that, you first need to find clients to work with. So, how do recruiters get clients? There are a few things that successful recruitment agencies do in order to connect with high-quality clients. The following … Continue reading How to Get Clients for a Recruitment Agency
How Much Should Agency Owners Pay Themselves?
Karl Sakas February 5, 2021 What’s normal owner compensation at agencies? Consider 9 factors. How much should you pay yourself as an agency owner? Between US$ 100,000 and $ 500,000… but you might hit $ 1+ million or more in total owner compensation as you grow. That’s a big range, right? Fortunately, I’ve identified 9 … Continue reading How Much Should Agency Owners Pay Themselves?
How to Craft (Or Pivot) Your Agency Value Proposition
Tom Whatley November 9, 2020 Back in 2016, I read a book called Sprint by Jake Knapp, founder of Google Ventures. Knapp talks about focusing on only the essential activities for shipping new products and testing new ideas. As advocated in the book, I felt the idea of using restraint would help me quickly execute … Continue reading How to Craft (Or Pivot) Your Agency Value Proposition
How to (Re)Build a Creative Agency Today: 4 Key Principles
Esther Cohen September 25, 2020 If you’re thinking about starting an agency, you need to build strong foundations. Follow these four principles to build a future-ready agency. The year is 1990. You’ve decided to go into the creative business. You want to make video ads for brands. TV is the future, after all. Didn’t Video … Continue reading How to (Re)Build a Creative Agency Today: 4 Key Principles
Agency Optimization Shortcut: Understand the 6 Agency Roles
Karl Sakas August 7, 2020 Agency roles fit into 6 categories: AM, PM, SME, Strategist, BizDev, and Support. Agency owners frequently ask me for advice on agency structure and roles, including how to change team structure as they grow. The right approach is unique to your agency, but there’s a universal factor—all agency roles fit … Continue reading Agency Optimization Shortcut: Understand the 6 Agency Roles
The Agency in 2030: Preparing for the Future, Today
Hannah Cohen July 20, 2020 How will the world change in 10 years? What can your agency do to keep up? Find some answers in this blog post. Let’s rewind the clock to January 2010. The iPhone is barely three years old. Facebook is two years away from its IPO. And Uber wouldn’t have its … Continue reading The Agency in 2030: Preparing for the Future, Today
Prepare for Employee Turnover at Your Agency… Because Everyone Will Leave You Eventually
Karl Sakas July 17, 2020 Be proactive: Follow my 4 steps to help you prepare for employee turnover at your agency. As an agency leader, you face an inevitable reality: 100% of your employees will eventually leave you, whether voluntarily or involuntarily. Agency benchmark: your annual employee turnover should be under 20%. The good news … Continue reading Prepare for Employee Turnover at Your Agency… Because Everyone Will Leave You Eventually
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