Category Archives: Affiliate Marketing

Affiliates, Influencers & Referrals. The Pros and Cons you Need to Know

by Angela Southall Follow @mentionmeshareAugust 22, 2016 The hyper-connected digital age has permanently changed how brands need to communicate with consumers. Marketing has grown up, with traditional broadcast sales and advertising methods giving way to a new permission-based model of marketing built on trust and reciprocation. Three particular areas epitomise this new form of modern … Continue reading Affiliates, Influencers & Referrals. The Pros and Cons you Need to Know

A studded sheath dress or a crystal ball? How a tweet from Ivanka Trump illustrates affiliate marketing’s future

Columnist Adam Weiss shares four ways affiliate partnerships are designing the future of influencer marketing. Adam Weiss on August 5, 2016 at 10:00 am Ivanka Trump is an Executive Vice President of The Trump Organization, founder of her self-titled fashion line, a media mogul with her IvankaTrump.com content site for working women and an activist … Continue reading A studded sheath dress or a crystal ball? How a tweet from Ivanka Trump illustrates affiliate marketing’s future

How To Run A Successful Affiliate Marketing Program

by Imani Mixon June 18, 2016 Follow @ImaniMixonJune 18, 2016 One online search or visit to a competitor’s homepage can send modern marketers into a whirlwind of new technologies, revenue driving ideas, and business hacks. Each page promising the world to customers and prompting business owners to rethink the company-wide strategy: How will my business … Continue reading How To Run A Successful Affiliate Marketing Program

How Consumers Are Changing Affiliate Marketing

by Desiree Toto, , Op-Ed Contributor, May 23, 2016 It seems that everywhere you look lately, you see terms like cross-channel, multichannel, omni-channel, cross-device, and online-to-offline. It’s enough to make a marketer’s head spin. With the proper context, however, these terms aren’t nearly as intimidating or confusing as they appear at first glance. Simply put, … Continue reading How Consumers Are Changing Affiliate Marketing

5 steps to leverage the power of affiliates in your email marketing

How do you build a massive email list of buyers? Building affiliate relationships is key. Columnist Daniel Faggella outlines five affiliate marketing strategies to get you started. Daniel Faggella on March 21, 2016   Since the inception of Google, everyone seems to be chasing the same dream: Wake up in the morning, open your laptop, … Continue reading 5 steps to leverage the power of affiliates in your email marketing

2016 Resolutions For Affiliate Advertisers: 5 Steps To A Successful Year Ahead

Looking to step up your affiliate marketing strategy in 2016? Columnist Melissa Feemster outlines some best practices to get you off on the right foot. Melissa Feemster on December 31, 2015 With 2015 just about in the rearview mirror, it’s time to look down the open road that is 2016. Affiliate marketing, with its roots … Continue reading 2016 Resolutions For Affiliate Advertisers: 5 Steps To A Successful Year Ahead